(Vocus) July 16, 2010
Across the whole of the UK Caravan Club members spend over £400 million in local economies every year. The Caravan Club has also identified its caravan holidays top ten hot spots, where caravanners are spending over £30 million annually in areas defined by parliamentary constituency boundaries. This research is part of a campaign to make all the country’s MPs more aware of the important role tourism, and in particular caravanning, plays in supporting the UK economy.
Top of the list, North Norfolk, benefits to the tune of over £4.5 million every year from the caravanners who stay on The Club’s 3 sites and 56 Certificated Locations (CLs) in this one constituency alone. Local MP Norman Lamb commented, “This demonstrates how important caravanning is to the local economy and underlines the enormous significance of tourism in general. We have a wonderful location, and what better place to come as a caravanner than North Norfolk. There are some very impressive Caravan Club sites, close to wonderful unspoilt coastline, and an extraordinary array of smaller Club CLs, which are a great attraction for people wanting to get away from it all. I’m thrilled that North Norfolk has taken the number one spot, but not entirely surprised!”
Counting down, the other top ten constituencies rolling in caravanning cash are Westmorland & Lonsdale, Truro & Falmouth, Totnes, The Cotswolds, North Devon, Derbyshire Dales, Dwyfor Merionnyd, Richmond (Yorks) and Thirsk & Malton. Each of these constituencies has an annual income in excess of £2 million, and several in excess of £3 million, all from caravanners staying on Club-badged sites. This spend is directly into the local economy, for example through the tills of attractions, restaurants, garages and shops.
This is money staying in the UK – and with worldwide economic problems and tough budget measures at home, such as the forthcoming VAT increase having the potential to put off inbound tourists – investment in domestic tourism has seldom been more important.
The Club’s Director General, Nick Lomas, has sent a personal letter to every MP revealing just how much The Caravan Club contributes each year to their constituency through its members. This includes an invitation to visit a Caravan Club Site or CL of their choice. Nick Lomas comments, “Domestic tourism is increasingly recognised as being of vital economic importance, providing employment that can never be moved offshore, and as having huge potential for growth, even in these times of economic austerity. Caravanning plays a key role in the tourism mix and it’s the most popular ‘paid for’ holiday accommodation choice in the country, making our members true investors in the UK.”
With Caravan Club membership at an all time high, and steadily increasing, The Club’s current campaign is designed to raise not only the profile of caravan park holidays as a mainstream holiday choice, but also to stand alongside tourism businesses to promote the UK in a truly joined-up way. This will ensure people who opt to holiday in the UK have a memorable experience, and continue to support the domestic economy in years to come.
Notes for Editors
Now in its 103rd year, The Caravan Club is Europe’s premier touring organising, representing the interests of one million caravanners, motor caravanners and trailer tent owners. For more information on caravan holiday parks visit The Club’s websites at http://www.caravanclub.co.uk and http://www.discovertouring.co.uk.
Certificated Location or CL: A small, privately-owned site licensed by The Club to accommodate a maximum of five caravan outfits per night. Some of these sites have minimal facilities and can often be found on farms, adjacent to pubs, and frequently in very rural areas. They are open to Club members only and the pitch fee is retained by the site owner.
Club Site: A site owned or leased by The Caravan Club, and usually staffed by Club employees. Wholly owned sites are usually restricted to members of The Club, leased sites usually permit non-members. Sites often have extensive facilities including shower/laundry blocks, electric hook-ups, hard standings and play areas.
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