ATP Electronics Launches Sesame Street Video USB $1000 Giveaway Contest

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ATP® Electonics announces the launch of its Sesame Street Video USB $1000 Giveaway contest on YouTube.

The Sesame Street Video USB $1000 Giveaway Contest is a fun and creative way for fans to express who their favorite Sesame character is.

ATP®, a leading flash memory manufacturer known for its high quality, durable flash and DRAM memory modules, announced the launch of its Sesame Street Video USB $1000 Giveaway contest on YouTube.

The contest, which runs through Sept 30th, asks participants to submit a video or photo with one of the seven Sesame Street Video USB drives explaining why that character is their favorite. If they don't own the USB drive, they can send a photo or video with any one of the seven Sesame Street Video USB characters in another product form (i.e., toys, books, pictures etc.). The contest is open to anyone and the contestants will be judged on the creativity of their answers, after which two first place winners will be awarded a cash prize of $500 each. All of the contest details can be found at http://www.youtube.com/ATPElectronics on the ATP Electronics page on YouTube.

ATP Electronics has partnered up with the Sesame Workshop to release Sesame Street movies in dynamic new format - Sesame Street Video USB drives with additional storage space. Each character driven USB drive features a full length movie and storage space for photos, songs and written content. These unique drives are easy to use for children of all ages -with a one touch process that allows access to the movie, storage space and even connects directly to the Sesame Street website. The collection includes seven beloved icons: Elmo, Cookie Monster, Big Bird, Ernie, Abby Cadabby, Grover and the Sesame Street street sign. Along with its portability for use at home, school or travel, the Sesame Street USB drive is waterproof, dustproof and drop proof. The wearable connector strap also ensures that both parts of the character stay together and the special product design ensures that the movie can not be accidentally erased.

"The Sesame brand is known to combine education, entertainment and technology to create a fun learning environment for children. Our collaboration with the Sesame Workshop to create the Sesame Street Video USB drives embodies that continuing commitment. Fans of all ages can watch movies of their favorite characters on their computers and have access to their personal photos, songs and documents anytime, anywhere!" said Michael Plaksin, ATP Vice President of Sales and Marketing. "The Sesame Street Video USB $1000 Giveaway Contest is a fun and creative way for fans to express who their favorite Sesame character is."

The contest will run from July 1st- Sept 30th and the two winners will be announced on YouTube on Oct 15th. This is ATP's second contest this year after the success of their ATP Earthdrive contest in April in which contestants were asked to describe what they had done for the environment. Previous contests have also featured the Pink Petito USB drive, in which 10% of sales went to benefit the Susan G. Komen for the Cure and its fight against breast cancer.

The Sesame Street Video USB drives are available online at http://www.store.sesamestreet.org, http://www.sesamestreetusb.com , http://www.amazon.com, http://www.qvc.com , and http://www.walmart.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. The latest addition to its retail product offerings is the Sesame Street Video USB, a series of Sesame characters USB drives pre-loaded with full-length Sesame Street character-specific videos.
For more information on ATP memory products, visit http://www.atpinc.com .

Press Contact:
Samina Subedar
Tel: 408-732-5876
Fax: 408-732-5055
Email: saminas(at)us(dot)atpinc(dot)com

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