Wallingford, CT (Vocus) July 13, 2010
SONIC®, the fast food chain with over 100,000 drink options, will open its first location in Connecticut on July 14. The fourth-largest franchise in the United States, SONIC® broke ground in Wallingford, Connecticut, in May, and the new location will be up and running by mid-July. Drive-ins, a rare sight in New England, are in high demand, and the process of bringing SONIC® to this location began two years ago. To mark this occasion, the senior vice president of SONIC® Diane Prem will make a rare appearance for the grand opening.
The groundbreaking for SONIC® of Connecticut began in May, but promotion for the restaurant chain in the state started nearly two years ago. Commercials appeared in 2008 to generate buzz – and developing an online presence also helped – but the official site, the former Yankee Silversmith location, for SONIC® of Connecticut was approved by Wallingford in February 2010. The Mesite family, a family partnership venture, filed their application with the Wallingford town hall, and the town’s Planning and Zoning Commission approved the site. Future sites for the chain include Manchester and six more potential locations.
The sign for SONIC® of Connecticut appeared on the Yankee Silversmith Inn site on Route 5 as far back as April, and the town has been preparing for the chain’s arrival since then. In fact, a job fair was held last month not too far from the restaurant’s location to recruit those interested in being carhops, cooks, and managers for the popular drive-in chain.
SONIC® has an edge over other chains by providing made-to-order meals all day. All day breakfast is one of their draws, and the Wallingford location will have this feature. Most notably are the 168,894 drink combinations that SONIC® can make. Aside from the drinks, SONIC® offers a menu of chicken, burgers, hot dogs, salads, wraps, TOASTER® sandwiches, breakfast burritos, tater tots, French fries, handmade onion rings, delicious ice cream, and many more possibilities for breakfast, lunch, or a quick dinner.
The service and setting are two characteristics that make SONIC® stand apart. Known for a drive-in atmosphere, SONIC® has a patio for cars to pull inside. The Wallingford location will have a 60-patron patio. Once a car is inside the lot, the patron can scan the menu and, when ready, push the red button to place your order and a carhop will come out to deliver your food. Known as fast and friendly, the service at SONIC® doesn’t have the rushed atmosphere of a drive-through or counter.
To build up to the July 14 opening, SONIC® of Connecticut has crafted an online presence through Facebook, Twitter, and website SonicofCT.com. Reflecting the demand for the chain are the over 20,000 likes the franchise has on Facebook. Additionally, local company LifeTiled, LLC designed the website, marketing materials, and social media campaign. Information about the grand opening, promotions, free items, and Family and Friends Nights can be received by signing up on the website for SONIC® of Connecticut’s mailing list.
Search engine optimization and press release copy provided by Keyword Performance, LLC