Expands Social Outreach via Twitter

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A recognized leader in providing online insurance data and free rate quotes for the past decade, has a growing presence on Twitter, with more than 250 followers. "Tweets" help regular readers track the most recent additions to the site. Content addresses all forms of insurance coverage including health, life, auto, homeowners, flood, fire, and earthquake policies. Social networking is just another aspect of the site's mission to educate and to inform its readers.

The ways that people access information online have changed dramatically in the past year to 18 months

Drawing on its established reputation as a resource for consumers to research insurance coverage and to find affordable rates, San Jose-based has expanded its outreach via the social networking medium of Twitter. Using the Twitter service's short-update format, is now in regular contact with more than 250 followers.

"The ways that people access information online have changed dramatically in the past year to 18 months," said Jon Davidson, CEO. "We've established a presence on Twitter and have quickly picked up more than 250 followers, which tells us people are actively looking for ways to keep their insurance costs as low as possible."

"When we 'tweet' about a site update, we know that message is going not just to someone's computer, but most likely to their cell phone or mobile device. We're not asking them to keep up with us by spontaneously visiting the site, we're telling them we have new and useful information available," said Davidson. "People are busy and increasingly they're expecting online entities to 'push' information and updates to them. We're embracing that idea with our Twitter stream." is an advertisement-free site in the interest of maintaining its objectivity in presenting data on a range of insurance products including health, life, auto, and homeowners policies. In addition to the Twitter stream, the site includes a blog and a library of resource materials.
By focusing on current affairs as well as supplying educational articles and regular industry news updates, helps consumers find affordable insurance while educating and reassuring them in the process. Site content is continually updated and the editors welcome and invite questions, comments, and ideas.


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