Irving, TX and McLean, VA (PRWEB) July 14, 2010
Nexstar Broadcasting Group, Inc. (NASDAQ: NXST) announced today that it has expanded its relationship with Mixx to collaborate on the launch of a real time social media gossip channel, the “Gossip Hot Spot” based on the Mixx social media platform. The “Gossip Hot Spot” aggregates gossip content and chatter from across the social media spectrum in an informative, interactive, fun to use site the enables users to influence who, when, where, and what is hot right now.
The Gossip Hot Spot channel, which goes live on Friday, July 16, extracts real time buzzing gossip news and activity from across Twitter, Facebook, Digg, Mixx, and Google Buzz. Contributors via social media postings to the Gossip Hot Spot channel include celebrities Lady Gaga, Khloe and Kourtney Kardashian, Lindsay Lohan as well as talk show hosts Oprah Winfrey and Ellen DeGeneres. In addition, direct feeds from the accounts of TMZ, Perez Hilton, US Weekly, People Magazine and others ensure that the latest breaking developments reach Gossip Hot Spot users immediately.
Marc Montoya, Senior Vice President, eMEDIA of Nexstar Broadcasting with responsibility for the Company’s digital media platforms, commented, “The Gossip Hot Spot is an innovative one-stop, real time source of gossip and celebrity news and reflects Nexstar’s commitment to providing audiences with additional content and interactive options through our community portals. Beta testing of the Gossip Hot Spot on our Jacksonville Florida portal met with excellent consumer response and we expect the channel to be the go-to source to satiate users’ interest and curiosity in the happenings of the world’s biggest stars. In doing so, we’ll further develop this platform as a high value media buy for advertisers.
“Since 2007 we’ve extended Nexstar’s record for pioneering industry innovation through our differentiated e-MEDIA strategies which are driving double digit new media revenue growth. Our new Gossip Hot Spot offerings align Nexstar with the massive growth of social media and broad consumer interest in news-making stars, which will allow us to further increase loyalty to our community portals.”
The “Gossip Hot Spot” will be available on the following Nexstar Broadcasting community portals and can be accessed anywhere, anytime:
http:http://www.yourjax.com: Jacksonville, Florida
http://arkansasmatters.com/entertainment/entertainment-news#tvg: Hot Springs, AR
http://weareaustin.com/entertainment/gossipshop: Austin, TX
http://arklatexhomepage.com/gossip-hot-spot: Shreveport, LA and Texarkana, TX
http://setxhomepage.com/entertainment/gossiphotspot: Beaumont, TX
http://your4state.com/entertainment/gossip-shop: Hagerstown, MD
http://fourstateshomepage.com/news/entertainment-news: Joplin, MO
Three more community portals in Florida, Louisiana and Illinois will be deployed in the upcoming weeks.
“We’re thrilled to be expanding our relationship with Nexstar Broadcasting as we build on the success of the Jacksonville market test and launch these channels on a greatly expanded platform,” said Chris McGill, founder/CEO of Mixx. “We are providing white-labeling of our Mixx Channels platform, enabling Nexstar to increase its audience, content, engagement and revenue.”
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group currently owns, operates, programs or provides sales and other services to 59 television stations in 34 markets in the states of Illinois, Indiana, Maryland, Missouri, Montana, Texas, Pennsylvania, Louisiana, Arkansas, Alabama, New York, Rhode Island, Utah and Florida. Nexstar’s television station group includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW and reaches approximately 13 million viewers or approximately 11.5% of all U.S. television households.
About Recommended Reading, Inc.
Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in the digital media environment. Through Mixx Channels and Mixx SiteBox, publishers and brands can engage with social media in a more relevant, direct way. More information is available at http://www.mixx.com.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Senior Vice President
Nexstar Broadcasting Group, Inc.
Jaffoni & Collins Incorporated