The A&P Family of Supermarkets Debuts Text, Give, Save Campaign to Benefit The Children’s Miracle Network & Shoppers Too!

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Shoppers Who Donate $5 to The Children’s Miracle Network Will Receive $10 in Coupons for Popular Products from Procter & Gamble

We’re proud Zavers technology can play a role in enabling this worthwhile initiative.

In a unique new promotion designed to “give back” while “getting back,” The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) is making it easy and economical for shoppers to help the Children’s Miracle Network (CMN), an organization dedicated to saving and improving the lives of children by raising funds for 170 children’s hospitals throughout North America. The A&P family of supermarkets, in partnership with Procter & Gamble, Children’s Miracle Network, Zavers, mGive, Blue Chip Agency, and Vestcom, is launching the Text, Give, Save campaign.

A first-of-its-kind promotion, the Text, Give, Save campaign utilizes popular text messaging technology to benefit local children’s hospitals. Customers at A&P, Pathmark, Waldbaum’s, SuperFresh and The Food Emporium stores simply text “KIDS” to 90999 from their mobile phone to send a $5 donation to the Children’s Miracle Network. Once the donation is confirmed, participants are rewarded with $10 in coupons, which are automatically loaded onto their club card, for leading Procter & Gamble products, including Always®, Bounty®, Cascade®, Charmin®, Crest®, Gillette®, Olay®, Pampers®, Pantene®, and Tide®. Now, customers can save money while giving back to those in need. The Text, Give, Save campaign will be offered at all stores within the A&P family of supermarkets in the Northeast, including A&P, Pathmark, Waldbaum’s, SuperFresh and The Food Emporium, from July 15 to July 22.

“Our Company is dedicated to supporting causes that benefit the health and welfare of children,” said Ron Marshall, President & CEO, The Great Atlantic & Pacific Tea Company. “This innovative campaign is the first of its kind in the market and will not only help us support CMN and the children that need its assistance, but it will also reward our shoppers for their generosity with great savings on national brands.”

The Text, Give and Save promotion capitalizes on key consumer trends including messaging, online giving and coupon usage.

“Using text messaging as a way to solicit donations, while also providing valuable offers sets a new standard in innovation, convenience and value,” said Thad Langford, President and Chief Executive Officer for Zavers. “We’re proud Zavers technology can play a role in enabling this worthwhile initiative.”

For more information on the Children’s Miracle Network, visit: http://www.childrensmiraclenetwork.org.

About A&P
Founded in 1859, A&P is one of the nation's first supermarket chains. The Company operates 429 stores in 8 states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, SuperFresh and Food Basics.

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