Technology for Aging in Place: Caregiving Matters - July 2010 Market Overview Updated

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The market for technology to assist family and professional caregivers help aging adults remain in their homes of choice continues to attract new entrants on its way to reaching at least $20 billion by 2020, according to the July 2010 Market Overview report by Aging in Place Technology Watch. Expanding home and family caregiving opportunities are attracting vendors according to Laurie M. Orlov, founder of the market research firm.

The Aging in Place market for technology to assist seniors, families and professional caregivers for aging adults is attracting a steady stream of new vendors to a market that will exceed $20 billion by 2020, according to the newly updated 2010 report by Aging in Place Technology Watch. The emergence of caregiving as a concern to baby boomers invites new entrants into the market, according to Laurie M. Orlov, founder of the market research firm.

"With an aging demographic, growing elder caregiving responsibilities and emerging technology awareness of service providers means that more people seek and find solutions that help older family members, said Orlov. "This is a catalyst for both new entrepreneurs like AFrameDigital and BeClose as well as new business opportunities for existing companies like Philips.

The industry projections are part of the updated market overview report, 2010 Technology Market Overview from Aging in Place Technology Watch. The document updates about technologies to enable aging in place, including categories for communication and engagement, safety and security, health and wellness, and learning and contribution. The report explains how these tighten the connections between families, caregivers, service providers such as home care agencies and care recipients.

Long-time Forrester and tech industry veteran Laurie M. Orlov is the leading industry analyst covering the trends and technologies in the aging in place market at

"Mary Furlong, founder of SeniorNet and author of "Turning Silver into Gold" commented: "A research veteran like Laurie choosing this space is an indication of the talent being brought to bear in this industry - analysts size the market, showcase the business opportunities, and shape the market space. The venture and business community are catching up with the need."

Ken Dychtwald, Founder of AgeWave and author of "The Power Years" said: "Long-time Forrester and tech industry veteran Laurie M. Orlov is one of the most formidable - and knowledgeable - industry analysts describing the technology trends in the aging in place market. Her well-informed insights and innovative ideas are consistently spot-on."

Headquartered in Port St. Lucie, Florida, Aging in Place Technology Watch provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, founder Laurie M. Orlov is a certified geriatric care manager is a member of the Philips Think Tank on Health & Well-Being.

Orlov spent more than 30 years in the technology industry, including 24 years in IT and nine years as a leading industry analyst at Forrester Research. She is a recognized expert advisor to organizations like AARP and her blog is widely referenced and re-published. Over the past year she has spoken at Aging in America, Connected Health Symposium and the UCLA Conference on Aging, and many other events.

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