Mongoose Metrics Engages on Twitter with Constituents and Customers for Maximum Social Media ROI

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@mongoosemetrics Tweeting Top Marketing Intelligence for Web Analytics, Call Tracking, SEO, PPC, Mobile Search, Local Search, Social Media, B-to-B and ROI Analysis

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its commitment to educating and engaging with the Twitterverse on a myriad of marketing topics for businesses which are passionate about connecting with customers. With a Twitter following of 2,300 Tweeps (growing daily) and a Klout Score of 29, Mongoose Metrics has positioned itself as the destination for marketing intelligence for web analytics, call tracking, SEO, PPC, Mobile Search, Local Search, Social Media, B-to-B and ROI Analysis.

The company joined Twitter in 2008 and has been actively Tweeting since February 2010. “Our immediate success at engaging with potential customers and educating the business-to-business audience at-large -- not only about our core products and services but about emerging marketing trends -- has been a powerful lesson in how social media plays an ever-changing and growing role in business-to-business marketing ,” says Bradley E. Reynolds, chief executive officer of Mongoose Metrics.

Overall, Mongoose Metrics’ growing Twitter presence has illuminated how competitors, constituents and customers are relating to their brands, products and industries in a way not possible in the very recent past. “The Twitter community has embraced us with Mentions, Retweets and Replies as well as general questions and suggestions. If you’re passionate about online marketing, we want to follow you on Twitter,” Reynolds adds.

Tweeting for the Mongoose team @mongoosemetrics are CEO Brad Reynolds @be_reynolds, executive vice president of business development Steve Abbey, marketing and content director Kathleen Colan @consumerati and sales consultant Drew Johnson @drewdjohnson.

A sampling of Tweets from July 2010:

@aknecht Way to go RT @mongoosemetrics: Call Tracking Coverage Expanded to Toronto, Montreal, Vancouver at http://www.calltracking.ca http://ow.ly/2abul

@thelostagency @lyena thank you, ive got a lot more to add to it, @mongoosemetrics does actually have a solution that converts based on conversations

@iCoCreate @mongoosemetrics thank you so much, and it's nice to meet you as well (btw, I like what MM is doing also - read a lot last night)

@AndrewCMiller @mongoosemetrics Thanks for the RT! Looking forward to hearing more about your speech recognition capabilities

@about_marketing @mongoosemetrics you have been featured on our Inbound Marketing Automation research page: http://bit.ly/cyArhX

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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