Gerenzano, Italy (PRWEB) July 15, 2010
Ferrari Magazine #9 published in June 2010 had a major feature article about its long time partner, the model maker MR Collections. The article titled “A delicious Appetizer” commended MR Collection for its parallel pursuit of bringing a small scaled model car to the Ferrari owners as well as providing the Ferrari fans worldwide with a life-like Ferrari that one can hold and admire at home.
Throughout the years, Ferrari and MR have created many product campaigns and events together adding another dimension to the Ferrari world. The production of the real car is always proceeding in parallel with its small scale renditions and they will be sent to the customers with the real cars or before. As time went on, the model car production has gained speed faster than its production cars and kept the life-like spirit of the Ferraris.
Years ago, Ferrari launched an initiative to its customers; that is to offer them a model rendition of their cars. The experience is just the same, sending their own specifications to the model maker and receiving an exact replica of the automobile that the customer has ordered. And the Ferrari customers, so in love with the models, began to have more and more requests. This allows the customers to be part of the “Ferrari Family” as said by the Ferrari magazine. The requests poured in, and MR Collection has become an instant hit with the Ferrari customers. MR Collection has the increased customer interest and business opportunity but is now faced with the challenge of making individual cars for each models under the sun. Life has become more complex and demanding.
In Ferrari’s own words: “thanks to the enthusiasm of Egidio Reali—the proprietor of MR Models. He is also the tireless supervisor of the entire production process and the quality of the finished models. There is no need to worry if a model arrives at the customer damaged. Reali gives his personal guarantee: it is either immediately repaired to professional standards or it is entirely rebuilt. They really can do anything.”
About MR Collections: MR Collection Models is located in Gerenzano, a small Italian town near Lake Como and Milan, a region well-known for its traditional craft and artisan people. Infusing the century old tradition of the Italian handcraft and artistic history as well as modern technology, the company employees 30 people and produces hand built model cars in 1:43 and in 1:18 scales. Established in 1988, its products have been a favorite of worldwide collector covering China, Japan, the Middle East and The Americas.
MR Collection has been part of many Automobile fascinations. Its models have been showcased at the 2009 Frankfurt Auto Show with the Lamborghini Reventon Spider release; in 2010, at the Geneva Auto Show with the Lamborghini Gallardo Superleggera; at the Ferrari World Premier in April 2010, the Ferrari 599 GTO. MR Collections hold official licenses for Ferrari, Lamborghini, Alfa Romeo, Audi, Volkswagen, Bentley, Bugatti and Porsche.
For more information about the company and the products, please visit http://www.mrcollection.com
To view the full article from the Ferrari Magazine, please follow the link below:
To view our Ferrari F599 GTO model made exclusive for the Ferrari store, please go to:
For media questions or requests please email us at info(at)MRCollection(dot)com Attn: Ling Ling Kulla in the subject field.