Mercator Advisory Group Increases Survey-Based Research on Channel Usage with Financial Institutions and the Evolving Use of Payment Products

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2010 CustomerMonitor Survey Series delivers new banking and payments usage survey-based reports

The reception from Mercator's clients has been really strong. This has let us expand this work significantly in 2010, doubling the content levels produced from 2009.

Mercator Advisory Group is pleased to announce our second year-of-service with our CustomerMonitor Survey Series*.

This series provides a method for tracking and monitoring critical evolving customer attitudes and behaviors toward payment products and channel usage.

Robert Misasi, Mercator's President, comments, "The reception from Mercator's clients has been really strong. This has let us expand this work significantly in 2010, doubling the content levels produced from 2009. We are fielding surveys twice per year with nationally representative panels and are producing eight new sets of crosstabs and eight analytic reports singling out key data trends from this information. Further, our service is offered on an annual basis, so all survey data is made available to those subscribing to the CustomerMonitor Survey Series. No other firm has this combination of (1) business analyst-driven question generation, (2) customer input into survey generation, (3) quality and quantity of data distributed electronically, (4) ability to recut the information, and (5) an access model that affords an extremely aggressive pricing arrangement. We are thrilled to be able to bring this information and value to the market at this critical time."

Do you track key consumer behavior shifts for payment products?

Is monitoring current consumer needs a key part of your product development cycle?

Do you find that it would be useful to participate in survey construction?

Would a shared-cost arrangement on these surveys be more efficient than going it alone?

If you are engaged in product planning exercises and want to get a beat on the pulse of the customer, or are looking for fact-based primary research identifying key trends, Mercator's CustomerMonitor Survey Series may be just what you are looking for.

In today's information-rich communications world:

Do you produce: Websites, Webcasts, Podcasts, Presentations, Newsletters, or other content-laden pieces focused on the payments industry?

Do your executives produce content for industry events, client conferences, board presentations and communications efforts?

Wouldn't independent, survey driven statistics be useful to add supporting facts and figures to your work?

Mercator Advisory Group has found that our Research Advisory Services work, which is focused on strategic developments in the industry and practical strategic advice for both corporate strategy and product level strategy, is complemented by the direct feedback only attainable from the end-customer. Monitoring the customer's interests and behaviors gives us insights into the effectiveness of particular strategies and leaves us poised to meet emerging and shifting customer needs. We are pleased to be able to make this information available to Mercator clients for their own initiatives.

By becoming a member of the CustomerMonitor Survey Series, you will receive:

  •      Access to the current year’s Insight Summary reports
  •     Access to the current year’s cross-tab survey results (data sets)
  •     Full access to the back library of Insight Summary reports
  •     Full access to the back library or cross-tab survey results
  •     Companion .ppt presentations
  •     One Executive Summary Webinar for an Internal Audience to present top-level research findings
  •     Members are provided with one free custom data query. Thereafter, a fee is applied to custom topical data queries. (For example: a re-cut of the survey resultsto map to specific demographic data)

The timing has never been better…signing up now effectively will give you access to the above deliverables which includes a minimum of 16 sets of cross tabs and 16 Insight Summary Reports ( four from 2009, eight from 2010, and due to the annual relationship, at least the first four from 2011) for $20,000. This is less than the cost of fielding one survey independently.

For further information please contact us at 781-419-1700, or info(at)mercatoradvisorygroup(dot)com. For existing members, please also feel free to contact your account managers directly for additional information.

*Please note this product was formerly named the Primary Data Series (PDS).

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