Silentnight Launch Exciting New Pro-Biotic Beds - The New Pocket Zing

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It’s no longer necessary to trade comfort for the health and well-being benefits we are looking for, as Silentnight, the UK’s number one bed brand, is about to launch the next generation of Pocket Spring mattresses – filled with pro-biotic microcapsules to help you feel full of Zing in the mornings!

The new Pocket Zing™ range is a revolution in bed technology. Gone are the days when you have to compromise comfort for health and well-being benefits

It’s no longer necessary to trade comfort for the health and well-being benefits we are looking for, as Silentnight, the UK’s number one bed brand, is about to launch the next generation of luxury mattress – filled with pro-biotic microcapsules to help you feel full of Zing in the mornings!

The new pro-biotic treatment, called Purotex® works on the same principle as the pro-biotic yogurt drinks, by putting friendly bacteria into the fabric of the mattress.

As you sleep, your body pressure activates the friendly bacteria, which quickly multiply to outnumber and replace any harmful bacteria in the bed. The friendly bacteria reduce mould and moisture, keeping dust-mites at bay and reducing allergens for a drier, fresher, healthier bed.

In addition to keeping the bed fresh, Purotex® is 100% natural compared to traditional anti-bacterial treatments that rely on chemicals.
The friendly bacteria are just one feature of this exciting new range. Silentnight Pocket Zing™ is the first pocket spring sleep system to offer instant comfort and perfect support whatever your body shape and no matter how you like to sleep.

Pocket Zing™ has a completely unique advanced pocket spring technology. Unlike the traditional pocket sprung mattress, whose fabric pockets are linked together in a long chain, the new Pocket Zing™ springs are completely independent from their neighbours. This gives you truly personalised body contouring, eliminating any areas of pressure that might cause tossing and turning or aches and pains – the main causes of sleep disturbance.

The Pocket Zing™ springs are also cleverly zoned to support the different areas of your body in different ways. Firm springs are placed under the head and neck to provide extra support and a group of softer springs provide gentler support for your shoulders so they can sink comfortably into the mattress. More firm springs support your upper back and waist and medium-firm springs take care of your lower back and hips.

The result is that your spine stays beautifully level all night through, supported in its natural position so that it can recover from the rigours of the day.

Overheating is a common problem causing disturbed sleep and preventing the sleeper from reaping the benefits of a deep and healthy sleep. The new Pocket Zing beds feature a specially designed Breathable Airflow Border, allowing air to pass through the mattress, keeping the bed cool to help maintain a comfortable body temperature.

The Pocket Zing range features three new beds, each offering a slightly different level of comfort. Each mattress is combined with a stylish shallow divan base upholstered in one of a choice of three fabrics (cream woven twill, nutmeg luxury soft-touch fibre or soft patterned faux leather):

Classic Zing
This mattress uses unique Pocket Zing™ advanced pocket spring technology for truly independent and personalised body contouring and zoned support to deliver gentle cushioning for shoulders and firm support for the back. In addition, the Classic Zing mattress features both a Breathable Airflow Border and Purotex® cover keeping the sleeper cooler and the mattress naturally fresh and healthy.

Superior Zing
The comfort and support of the Pocket Zing™ spring system is complemented by memory foam for body moulding pressure relief. This mattress also features the Purotex(R) cover and a Breathable Airflow border to aid the sleeper into their perfect nights sleep.

Indulgent Zing
The advanced pocket spring technology is partnered with Innergetic® latex for instant comfort, body contouring and re-energising sleep. A sumptuous pillowtop with extra fillings provides the sleeper indulgent comfort.

Amanda Jones, Marketing Director of Silentnight, comments: “The new Pocket Zing™ range is a revolution in bed technology. Gone are the days when you have to compromise comfort for health and well-being benefits.

The combination of our advanced pocket spring technology with the added benefit of Purotex® technology means these beds offer total comfort, unrivalled back support and consumers can wake up with a ‘Fresh bed’ feeling every day. So now it is really possible to have a comfortable bed that is also good for you too!”

This range of technologically advanced beds has been developed by Silentnight, using the company’s in-depth knowledge of beds following over 60 years in the industry, and combining years of work with researchers and universities.

Pocket Zing™ is currently available nationally via Dreams. Prices start from £899.

For more information please log on to http://www.silentnight.co.uk

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Andrew French

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