Choose Your Accreditations to Maximise Your Business

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The judicious choice of accreditations not only publicise your company's expertise but also the correct mix can also maximise the return on investment

A Smart van mounted cherry picker, proudly bearing its accreditations

'...accreditation gave us the edge over most of the market to leave us in several shortlists we might not have been in without this prudent choice of accreditations.'

Smart Platform Rental Ltd, the UK’s largest provider of light truck mount self drive rental platforms, has recently announced three accreditations in the fields of training, health & safety and service delivery. ‘We don’t believe in having loads of certification simply for the sake of it, particularly in the current economic climate.’ stated Guy Willett, Smart’s Commercial Director. ‘We started eight years ago with a large proportion of our customers being initially drawn to our competitive ‘from £99 a day self drive hire’ pricing. However, many have stayed loyal to us due to the level of service provided and our agility in accommodating casual hires and we wanted to draw attention to this expertise and capability. The judicious choice of accreditation we felt would not only publicise our expertise but the correct mix of accreditation would maximise the return on investment.

The recent accreditations were carefully selected from a large market of certification now available. ‘We serve a wide range of sectors and the Safe Contractor scheme was ideal in its breadth since it is non sector specific so numerous prospects who require powered access can view our health and safety documentation in a format and level of detail that they are familiar with for the rest of their supply chain.’ said Willett. ‘Ironically the IPAF Rental Plus accreditation was exactly the opposite reasoning.’ The Rental Plus audit process is based on an independent assessment of all of the fundamental elements of a rental company and the standards of service the company provides, with close monitoring of customer service, safety, staff training and cherry picker inspection procedure. ‘This was perfect for us since prospects, once they found us, need to know that the sector expertise we have is of a high level and only a sector specific audit can determine this.’    

The complementary nature of these two accreditations combined with our IPAF Training Centre status is already gaining Smart new opportunities. ‘We’ve received several enquiries for boom lifts and IPAF training from blue chip customers who came through the Safe Contractor channel, as did several of our competitors. They naturally wanted further proof of our abilities and the Rental Plus accreditation gave us the edge over most of the market to leave us in several shortlists we might not have been in without this prudent choice of accreditations.’ stated Willett.


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Guy Willett
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