Etilize, Inc. Expands Relationship with Ingram Micro

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Leading IT Distributor Ingram Micro to Offer Etilize Product Data for Strategic Customers, Extends Use of Etilize Product Data to Asia-Pacific

...we are expanding the use of Etilize’s data throughout our organization and adding greater value for our customers worldwide.

Etilize, Inc., a GfK product data company, announced today it has expanded its working relationship with Ingram Micro, Inc., the world’s largest technology distributor, to include the Asia Pacific Region.

Etilize currently provides standardized product data to Ingram Micro internally to assist its North America, South America and EMEA sales force and technical support teams, as well as externally to enrich the distributor’s eBusiness tools. As part of the expanded relationship, Ingram Micro is extending the Etilize service beyond its value added resellers (VARs) to include the distributor’s retailers and e-tailers. Moving forward, this group of customers can now easily incorporate Ingram Micro SKUs into their own online ordering systems with minimal cost and effort.

Large retailers, VARS, e-tailers etc. have unique requirements related to product information that cannot be fulfilled without investing significant time and resources into product data acquisition. Companies who do not make the necessary investments to keep pace with the annual influx of new products end up missing selling opportunities - especially for those products in high demand. Listing products with incomplete or outdated product information leads to loss of opportunity, loss of product returns, and a poor customer experience in general.

“We’ve worked with Etilize for seven years and continue to be impressed with the company’s product quality, responsiveness and willingness to go the extra mile to ensure our customers have the product information they need to maximize their sales, ” said Jonathan Newman, executive director, Global eSolutions, Ingram Micro. “By extending our use of Etilize’s comprehensive content services to countries within the Asia-Pacific region, we are expanding the use of Etilize’s data throughout our organization and adding greater value for our customers worldwide.”

“We are extremely fortunate to work with Ingram Micro,” said Azhar Hameed, President and CEO of Etilize, Inc. “As the world’s largest IT distributor, Ingram Micro demands operational excellence from us and we are pleased to expand this relationship to Asia Pacific and extend the benefits of our services to a broader set of Ingram Micro customers.”

Collecting comprehensive product data from thousands of manufacturers is a resource-intensive process. As part of the Etilize product data solution, Spex, the company makes use of its category-centric skills to standardize all collected data from manufacturers into one solution which supports both on and off-line customer needs.

About Etilize, Inc.
Etilize Inc., a subsidiary of GfK Group, was founded in 2000. Etilize serves more customers in more countries than any other product data content provider of technology and office products. Etilize's commitment to providing the best service possible is one of the many reasons Etilize is the largest product data provider in the world with databases on over 7 million products in 30 countries and in 20 languages. In 2009, GfK Group acquired Etilize through its subsidiary ENCODEX. The combined offering of Etilize and ENCODEX is now globally marketed under Etilize. Visit

About Gfk Group
The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of 10,000+ employees working in 150 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients need for their decisions. The GfK Group is headquartered in Nuremberg, Germany. Visit

About Ingram Micro
As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company serves approximately 150 countries and is the only global broad-based IT distributor with operations in Asia. Visit


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Glen Morgan
Etilize, Inc.
888 608 1212 ext. 723
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