A keen understanding of the importance of play and the role of playthings is critical if you want to impact children's development and future generations.
New York, NY (PRWEB) July 15, 2010
Do childhood toys shape the woman? Toy industry expert Richard Gottlieb hosts an all-star panel of thought leaders at his Building Our Future Toy Conference 4: Girls & Toys. Co-sponsored by Women in Toys, the conference, to be held Sept. 21 and 22 in New York, will cover the impact that toys have on the future personal and professional choices females make in adulthood.
Conference sessions begin on Sept. 22 at 9 am and will be held at HIT Entertainment, 360 Park Ave. South, New York, NY. The conference is by invitation only, but selected live webcasts will be made available.
Experts in the areas of toys, entertainment, child development, education, physical sciences, psychology and media will participate in the panels, and the conference attendees will include toy manufacturers, inventors, marketers, publicists, publishers and industry association executives.
The Building Our Future Toy Conference 4, which is co-sponsored by Richard Gottlieb’s Global Toy News and Women in Toys, will explore the opinions held by some that the toy industry influences the lifestyle choices that girls make later by marketing and more heavily promoting girls’ toys that nurture, such as dolls and play sets, rather than challenge, such as science kits and construction sets and whether equal access to technology by boys and girls will effect any changes.
“The purpose of Building Our Future 4: Girls & Toys is not to take a position on the topic but rather to create an environment in which thought leaders, both in and out of the toy industry, can discuss these issues, shed light rather than heat and thereby provide valuable insights to those who make, purchase and play with toys,” says Gottlieb, an author and commentator who launched his Global Toy News Magazine last month.
"WIT is thrilled to be partnering with Richard Gottlieb for a special two-day conference and WIT's first-ever webinar on girls' toys. A keen understanding of the importance of play and the role of playthings is critical if you want to impact children's development and future generations," says Patti Becker, president of Becker Associates LLC and Women in Toys, and an expert in developmental child psychology, education and marketing. “We look forward to discussing the importance of play and the significance that toys have in the development of girls’ lifestyle choices.”
The conference will address related gender and toy issues, including age compression and toys for older girls, gender-free toy merchandising, toys for 21st century girls, and the societal impact on the toy industry.
For more information on Building Our Future 4: Girls & Toys, visit http://www.globaltoynews.com.
About Global Toy News
Global Toy News is a magazine website that combines commentary from Gottlieb and other industry experts with news and resource links covering the toy industry. Headed by internationally-know toy expert Gottlieb, Global Toy News is aimed at toy and game manufacturers, retailers, inventors, designers, publicists, marketers, engineers and visionaries and offers a 360-degree view of the toy industry and the world in which it operates. Guest bloggers include Brian Maggio, president of Revenew Sales, a marketing company serving toy, game and gift companies; Bruce Lund, the owner of Lund and Company and inventor of TMX Elmo; Chris Bensch, vice president of collections and other experts from the Strong Museum of Play, Rochester, NY, Mary Couzin, toy inventor and executive director of the Chicago Toy & Game Fair and Tim Walsh, toy inventor and author of two books on the history of toys. For more information, visit http://www.globaltoynews.com
About Women in Toys, Inc. (WIT)
Women in Toys, Inc. is a global networking organization in 23 countries on five continents. Its mission is to provide a professional networking base for women working within the toy, entertainment and licensing industries and to acknowledge and promote the achievements of these women. WIT welcomes the men, but honors the women! WIT which existed solely in the US since it was founded in 1991, expanded globally under Patti Becker’s leadership. To join WIT, and view the calendar of upcoming global events, visit http://www.WomeninToys.com.