Ingenex to Create Digital Marketing Strategy for Centis Health

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Digital strategy to include SEO recommendations, competitive analysis, customer personas

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"Working with Ingenex to create a digital marketing strategy will be a huge improvement for Centis Health and its' associated entities," said David L. Corteville, Chief Operating Officer of Centis Health.

Ingenex, an Internet marketing company specializing in web design, search engine optimization, pay-per-click advertising and more, has been selected to create a digital marketing strategy for Lansing-based Centis Health. The strategy will outline recommendations for taking the digital marketing efforts for Centis Health to the next level using search engine optimization and social media tools as well as an in-depth analysis of Centis' industry competitors and development of customer personas.

"Working with Ingenex to create a digital marketing strategy will be a huge improvement for Centis Health and its associated entities," said David L. Corteville, Chief Operating Officer of Centis Health. "Healthcare is a critical growth industry for Michigan, and we are looking forward to improving our digital presence to better connect with the community and provide resources for current, future and potential neurosurgical and rehabilitation clients."

The Internet marketing strategy from Ingenex will help Centis Health to implement and execute on search engine optimization and social media marketing tactics that will ultimately increase traffic to the site, improve brand awareness with local customers and improve overall sales conversions from the site. The digital marketing strategy also helps Centis to have a comprehensive understanding of how its customers and competitors behave online as well as recommendations to compete online.

"Ingenex is pleased to help Centis Health to become even more successful and help the company to better connect with its customers on the Internet," said Ingenex CEO Derek Mehraban. "Social media marketing and digital marketing strategy are helping to revitalize companies all over Michigan, and Ingenex is proud to be part of the effort."

The Ingenex project will highlight two of Centis Health's business entities: Lansing Neurosurgery, the premier provider of neurosurgical service in the Mid-Michigan region and The Spine Center, an "all in one" option for pain treatment offering rehabilitation, sports medicine, physical therapy, pain management, spinal injections, massage and acupuncture for the spine, shoulders, jaws, hips, elbows and ankles.

About Ingenex Digital Marketing:
Ingenex Digital Marketing is an Ann Arbor, Michigan based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.
 
For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

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Eric Rodriguez