Launches New Search Engine Content Optimization Service for the Insurance Industry

Share Article Helps Firms Boost Web Rankings and Build Greater Credibility with Prospects. The Insurance Marketing Firm Content4Insurance.Com Helps Insurance Companies Compete By Creating Content That Boosts Search Engine Results And Attracts Prospects.

Most insurance firms have untapped content within their organization that we encourage them to unleash, so they can reach a much wider audience on the web.

In this price-driven insurance market, insurance companies, insurance brokers, and insurance agents are finding it more difficult than ever to stand out from their competition. To position their companies as insurance experts in specific markets, many firms differentiate themselves with specialized insurance programs targeted for certain types of clients.

To sell specialized insurance coverage, many insurance companies are turning to the Internet and Search Engine Optimization (SEO) to attract buyers. A key part of SEO success is relevant content that boosts rankings on search engines like Google.

Insurance buyers want clear, easily accessible information. The insurance marketing firm helps insurance companies compete by creating content that boosts search engine results and attracts prospects.

The team at conducts a 20-minute telephone interview with a member of the insurance firm's staff. The interview is produced as an online article, designed to help improve search engine results and build credibility for the firm. Information from the interview can also be produced as printed leave behinds for sales calls, presentations, and postings on blogs and social media like Facebook. Online press releases they produce also improve search engine results. was developed by Paul Lavenhar and the team at PL Communications. "Most insurance firms have untapped content within their organization that we encourage them to unleash. Their subject matter experts use their expertise on sales calls to persuade new clients to buy their products or services. When that expertise is repackaged as web content, it serves the same function. But, it reaches a potentially much wider audience and positions you as a trusted resource," says Lavenhar.

PL Communications and have produced market communications for insurance companies, insurance agents, insurance wholesalers, employee benefit providers as well as conducted research on insurance buyers for over 20 years.

"We know insurance executives are busy. We have designed to make it easy, convenient, and affordable. Some insurance firms use canned articles on their websites. What we produce is exclusive for every client and is based on their unique perspective. It is designed to help you stand out from the competition. Your content shows buyers that you are the insurance expert they need for their account," says Lavenhar.

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Paul Lavenhar
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