High Fashion Swimwear Meets Luxury Shade

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TUUCI Sponsors Aqua Di Lara™ and QISS QISS™ Swimwear Show during Miami Swim Fashion Week

“Our shade structures are the perfect accent to an outdoor fashion event, especially one that involves swimwear,” said Dougan Clarke, founder and CEO of TUUCI.

Shade specialty company, TUUCI, will take center stage with swim fashion sophisticates from Aqua Di Lara™ and QISS QISS™ at this weekend’s Mercedes-Benz Fashion Week Swim event in Miami, Fla.

Two 11-foot Ocean Master Razor parasols by TUUCI will shade the end of the brightly lit runway, highlighting the glamour of the 2011 swimwear collection adorned by Aqua Di Lara and QISS QISS models. The parasols’ canopies will be constructed with TUUCI Tuff-Skins Sharkskin Silver fabric and will create a peak over the catwalk.

“Our shade structures are the perfect accent to an outdoor fashion event, especially one that involves swimwear,” said Dougan Clarke, founder and CEO of TUUCI. “Reyhan Sofraci’s Aqua Di Lara and QISS QISS lines are made with an edgy style that matches the architectural design of our parasols and engages the eye at first glance.”

The Razor parasol is an asymmetrical construction featuring a razor-like, self tilting canopy profile that can rotate a full 360 degrees. It provides shade no matter what time of day it is, creating the perfect retreat for poolside or beach bathing dawn to dusk.

Presented annually in Miami Beach, Fla. at The Raleigh Hotel, the Mercedes-Benz Fashion Week Swim event is invitation only. The Aqua Di Lara and QISS QISS show will begin at 10 p.m. on Saturday, July 17 at the Oasis outdoor area.

The Aqua Di Lara and QISS QISS gift bags will include fun TUUCI giveaways – TUUCI branded lip balm and a brochure and CD about TUUCI’s fashion forward shade products.


Since its inception 11 years ago, TUUCI’s shade structures have redefined the shade category. In addition to artistic beauty, TUUCI products are engineered with marine grade components that are durable and easy to operate. TUUCI also focuses on environmental sustainability including extensive recycling efforts within its manufacturing process, energy conservation and the integration of recycled materials into its products, packaging and supplies. Outdoor cafés and many of the world’s leading resorts and hotels have selected TUUCI because of the combination of beauty, durability and function its products provide.

Headquartered in Miami, the TUUCI team includes experts in design, engineering and production. TUUCI products are distributed worldwide through strategically located service centers. On the Web at http://www.TUUCI.com.

About Aqua Di Lara™

Aqua Di Lara™ by award-winning designer, Reyhan Sofraci, is one of designer swimwear’s most celebrated names. Internationally-renowned for its original styling, signature cut-outs and attention to detail, Aqua Di Lara swimwear is sculpted into distinctive styles and inspired by the geometry of architecture, the sensuality of lingerie and the glamour of eveningwear. Aqua Di Lara has been featured in Canada’s Next Top Model and has been featured on the stunning Tyra Banks in America’s Next Top Model. On the Web at http://www.aquadilara.com.


QISS QISS™ is an edgy contemporary swimwear line by renowned designer Reyhan Sofraci of Aqua Di Lara™ fame. At the forefront of international fashion, Qiss Qiss is inspired by fresh new trends coming off the runways of Paris and Milan. These high-style swimsuits are made to look fabulous both in and out of the water, and each and every piece in the Qiss Qiss line is constructed from materials that can withstand the elements. Trendy with a twist, Qiss Qiss is the ultimate in beach-chic. On the Web at http://www.qissqiss.com.

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