Kettle Classics(R) Trucks Have Mouthwatering New Design

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Part Of Plot To Make People Hungry For Gourmet Potato Chips

Classic Foods is pleased to unveil their new fleet of trucks featuring colorful and creative new graphics.

The trucks, which will be used to transport Classic Foods delicious snacks throughout the nation, feature Kettle Classics® potato chips, just one of the company’s many brands. The graphics detail the mouth-watering texture of each potato chip in larger-than-life form. Not only will the trucks depict the actual products, but also some of the many all-natural ingredients that make Kettle Classics® so appetizing.

“Never mind the driver. This truck is loaded with gourmet taste,” is printed at the top of every truck to give passersby something to chuckle about. The delectable potato chips and ingredients flow out of a bag of Kettle Classics® in a wave that runs across the sides of the trucks.

Each truck features a different flavor – including African Red Devil PepperTM, Sundried Tomato Basil, and Cracked Pepper & Sea Salt – to show the variety of natural ingredients used. The backs of the trucks display 5 other flavors that make Kettle Classics® so unique.

“We want to emphasize the freshness and quality of our flavors”, President/CEO of Classic Foods Florencio Cuetara said. “Although we’re poking fun at our drivers – to whom we have already apologized - our new trucks prove that great flavors, natural ingredients and fun don’t have to be mutually exclusive.”

The 53-foot trucks feature the Kwik-zip graphic system, which offers the best print quality and can withstand the rigors of the trucking industry. This makes Classic Foods’ trucks not only durable, but look like a sprawling, traveling billboard for the road.

Classic Foods, Inc. is a family owned manufacturer of top quality snack foods, with a passion for a healthy world for generations to come. Distributed throughout the United States and Canada, brands include Kettle Classics® Potato Chips, Stoned Classics® Organic Tortilla Chips, Baked Classics® Potato Crisps and California Classics™ School Snacks. Classic Foods products are available in traditional food-service outlets, institutional locations, and national food chains. For more information visit http://www.classicfoods.com.

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Tracy Thomas
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