A Niche Worth Scratching: Designer Dog Tag Super Site Rover In Clover Launches To Strong Demand

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Online dog tag web site Rover In Clover has launched a site offering hundreds of unique, designer dog tags. Sales and traffic have exceeded expectations. The e-tailer (continues to expand into the niche of high quality, designer dog tags.

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Online dog tag web site Rover In Clover (http://www.RoverInClover.com) launched a web site last month offering hundreds of unique, designer dog tags. Initial sales and traffic reports for Rover In Clover have exceeded all expectations, due in part to recent mentions on PetSugar and Phetched.com, two highly influential dog blogs.

Bucking the recent shopping trend towards discounted, cheaply made pet products, Rover In Clover launched a web site exclusively focused on top quality, designer name dog tags. "When it comes to dog tags, dog owners want the best," stated Sean Caden, Operations Director for Rover In Clover. "Quality is important. Dog owners are passionate about keeping their pets safe, stylish and happy. We are excited to see a strong demand for high quality, durable dog tags. Rover In Clover has definitely found a niche."

The strong first month for Rover In Clover can be attributed to two factors: unique, designer name dog tags, and free shipping and engraving on all continental U.S. orders. "Dog tag brands such as Red Dingo (http://www.roverinclover.com/collections/red-dingo-dog-tags), Rockin' Doggie, mHound and Fetching are made of the highest quality materials - a welcome upgrade over cheaper, big box tags that have sharp edges and engraving that fades over time. So the designer brand dog tag selection at Rover In Clover is a plus. Having free shipping and engraving on all U.S. orders helps our customers shop with confidence," concluded Caden.

The online retailer is aggressively adding more designers to their online roster. "We have added two new collections since the site launched and we are in discussions with several designers about joining the family" says Caden, "We are on a mission to offer the finest designer dog tags on the market. Whether a customer prefers sterling silver, stainless steel or brass, we have the ideal identification tag for their pet."

Bucking the recent retail trend towards cheaper materials and lower quality, Rover In Clover appears to have discovered what Operations Director Sean Caden calls 'a niche worth scratching'. "Keeping dogs safe, happy and stylish? That's something that we feel really good about. And so far, our customers feel the same way." After a promising start, Rover In Clover could be one e-tailer that might be primed to jump ahead of the e-commerce pack.

About Rover In Clover

Rover In Clover is an online dog tag retailer carrying high quality, designer name dog tags. A one stop resource for a wide range of dog tag brands, styles, shapes and materials, Rover In Clover offers customers the ability to find that one perfect tag for their precious pet.

Dog owners interested in viewing Rover In Clover's ever expanding roster of designer dog tags can visit http://www.RoverInClover.com. Designers interested in selling their tags on Rover In Clover should visit http://www.roverinclover.com/pages/contact-us. Media partners may contact Sean Caden at 773-620-0050 for more information.


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