Argos iPhone and iPad App Hits Half a Million Downloads in Three Weeks

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Argos app takes free app chart by storm

The first version of the Argos app has been specially designed for those using our pioneering online 'Check & Reserve' service. The feedback so far has been overwhelmingly positive. We will continue to listen to our customers and use their comments to improve the Argos iPhone app and shape our future developments

Argos customers are relishing the opportunity to access over 25,000 Argos products on the go with the Argos iPhone and iPad app hitting the 500,000 milestone just three weeks after launching.

Following the launch of the free Argos iPhone application on 22 May, iTunes App Store activity revealed the Argos app as ranking consistently in the Top 10 free app downloads and ranked 1st in the Lifestyle category.

Argos faithful have posted over 1600 reviews of the application and tech savvy customers, optimistic that summer is here, placed pools and water games, tents and digital cameras as the top three performing categories.

With online sales at Argos reaching 32% of all company sales, the Argos app provides customers with the ideal shopping opportunity; positioned between the iconic Argos catalogue and the UK's number one online high street website, Argos.co.uk.

"We are thrilled with the early success of the Argos iPhone app and happy that customers are using it as an opportunity for shopping at Argos while on the move," said David Tarbuck, Argos Head of Multi-Channel Development. "The first version of the Argos app has been specially designed for those using our pioneering online 'Check & Reserve' service. The feedback so far has been overwhelmingly positive. We will continue to listen to our customers and use their comments to improve the Argos iPhone app and shape our future developments"

Stand out features of the Argos app include:

•The Argos App can also be used on Apple iPhones and iPads with the same functionality
•25,000 products in 12 core product categories make browsing through product ranges easy and accurate
•Check & Reserve now accounts for 22% of Argos sales, where customers reserve products on Argos.co.uk and can instantly have those products available for collection in their selected store
•Price and stock checker updated in real time. Live product availability means the app will locate your closest store with stock
•Store locator finds the nearest stores in your area. You can search for over 700 UK stores by postcode or town name.
•Store details with integrated directions to store via Google Maps on the iPhone
•Product information for everything from furniture to LCD TVs, including the latest price, product details and customer reviews
•User generated content on Argos.co.uk synced with the Argos app will allow users to view the 600,000 customer reviews currently on Argos.co.uk
•Using Apple's iPhone technology, the app will enable customers to use their current or favourite location, allowing stock information to be provided in the quickest possible time
•The best Argos special offers updated daily

Note to News Editors:

The Argos app was developed in-house.

The iPhone app comes shortly after Argos announced plans to invest £70m into its store refurbishment programme. This investment will ensure Argos stays close to its customers while providing them with a modern multi-channel shopping experience specifically built around the way they choose to shop with Argos.

Argos sent 30 million mobile customer notifications in 2009, indicating that our customers are increasingly looking to mobiles as an information storage device.

Six million Argos customers have opted in for SMS notifications.

Argos has three established categories of mobile usage:

•Our fully fledged 'Text & Take Home' channel
•A variety of integrated multi-channel text services that support other channels, such as 'back in stock' notifications for internet users
•Home delivery notifications for customers and for our delivery drivers

For more information contact Media Relations, tel: 0845 120 4365, mobile: 0771 3064079

About Argos

Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.

Argos serves over 130 million customers a year through its stores. On average, 17 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time.

Argos expects to add around 10 stores this year. Its internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2009.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

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