we met with our customers, employees, and numerous industry experts in hopes of developing a website that would lead the industry into the future...we are absolutely thrilled with the results.
Smyrna, GA (PRWEB) July 18, 2010
The Banker’s Exchange, a leader within the ATM Multi-Vendor Support, Casino Operations Support, and Banking Solutions Industries, is excited to announce the launch of their new and improved website. The new website, located at http://www.bankersx.com, is designed to provide customers with a simplified and improved experience while maintaining the advanced research and analytical tools that Banker’s Exchange partners have come to expect.
Wes Pomeroy, User Experience Design & Support Manager for the Banker’s Exchange, remarked “…we met with our customers, employees, and numerous industry experts in hopes of developing a website that would lead the industry into the future, and help facilitate the support and solutions that our partners have come to expect. We have gotten overwhelmingly positive feedback from our partners and are absolutely thrilled with the results.”
By redesigning their website from the ground up, The Banker's Exchange was able to focus on its customer segments and provide a unique, custom-tailored experience for the ATM Parts, Retail, Banking, and Gaming Industries. In addition to providing its customers with the largest product database in the industry, the website adds new tools and features that help provide a complete service solution to reduce costs and increase ROI.
When asked for his thoughts on the finished product, Christian Ranke, President and CEO, was quoted as saying, “The Banking and ATM world needed a touch of simplicity in today’s marketplace. Our focal point as a business is to look at each and every client as a different opportunity and challenge. We have successfully created a solution-based service for the ATM and banking industries to enhance their operation, increase customer satisfaction, and reduce their annual expenditures to support their hardware. The challenge for any business is to take this image and communicate it effectively for the audience via the World Wide Web. I feel that our vision is perfectly conveyed through our new site.”
ABOUT THE BANKER’S EXCHANGE - The Banker’s Exchange has been in business since 1991 and is the leading supply and support partner to the global ATM Industry as well as a turn-key solution supplier for the banking community. Over the past year, the company has expanded into the ATM rebranding and deployment market and created sister-company ATMatrix LLC to support this market.
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