West Hartford Resident and Businesswoman Appointed Circle of Red Co-Chair

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West Hartford resident and president of West Hartford-based The Perfect Promotion, Jody Ferrer, has been appointed Circle of Red co-chair for Go Red for Women and the American Heart Association. Ferrer was appointed by the 2010-2011 Go Red for Women campaign chairpersons. She joins current co-chair, Laurie Aylsworth, VP Transmission Project Northeast Utilities.

West Hartford resident and president of West Hartford-based The Perfect Promotion, Jody Ferrer, has been appointed Circle of Red co-chair for Go Red for Women and the American Heart Association. Ferrer was appointed by the 2010-2011 Go Red for Women campaign chairpersons. She joins current co-chair, Laurie Aylsworth, VP Transmission Project Northeast Utilities.

“I’m honored to begin my volunteer position with the organization,” said Ferrer. “The Circle of Red is a ‘grassroots’ sisterhood of sorts working to save lives through their network and connections. I’m looking forward to contributing to the cause and helping to fight the number one killer of women in America.”

Go Red for Women Director, Robin Johnson said: “Jody has an unending commitment to community and health. I couldn’t think of a better person to serve as a co-chair for Circle of Red.”

Circle of Red women aim to impact their local community by making a personal and significant financial contribution to help find a cure for heart disease.

In her role, Ferrer is responsible for: helping the organization to plan unique experiences for its donor base; using connections to spread awareness about the Circle of Red; serving as a spokesperson; and assisting with marketing as the communications liaison by updating members with local and national information and gathering donor feedback.

Ferrer’s company, The Perfect Promotion, will also be sponsoring “The Clothes Line” at this year’s Hartford Heart Walk in October. The Perfect Promotion can help teams create their custom t-shirts from start to finish and will donate 10% back to the AHA, which will be applied to the team’s fundraising balance. All those who create team shirts can pin them on The Clothes Line for a chance to win. This will help event participants make creative shirts to display their team pride and raise more funds for the American Heart Association. For more information, contact The Perfect Promotion at 860.523.1200 or visit http://www.theperfectpromotion.net.

About The Perfect Promotion
The Perfect Promotion is more than products. Using a consultative approach the focus is on the needs and goals of the client. Imprinted apparel and promotional products are used as tools to help businesses and nonprofits achieve their goals and maintain a positive, top-of-mind presence. For more information, visit http://www.theperfectpromotion.NET or call 860.523.1200.

About the American Heart Association and Circle of Red
Our mission is to build healthier lives, free of cardiovascular diseases and stroke. That single purpose drives all we do. The need for our work is beyond question. http://www.goredforwomen.org/circleOfRed.aspx

Contact: Kate Ottavio ï Co-Communications ï 860.676.4400 ï kate(at)cocommunications(dot)com

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Kate Ottavio

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