As we emerge from the Great Recession, retailers and brands have been repositioned in the consumer's mind. As such a new playing field has emerged and new action plans need to be devised.
Port Washington, NY (Vocus) July 19, 2010
The NPD Group, Inc., a leading market research company, announced the release of its latest research into the Shopper Engagement Process. This updated research, The Retail & Brand Landscape Report Series 2010, provides a look into how shoppers perceive and interact with our current retailing environment.
The Retail & Brand Landscape Report has three elements that deliver an understanding as to why shoppers shop where they shop and buy what they buy. The first element is the Shopper Engagement Process. The Shopper Engagement Process helps users of this report understand what percent of shoppers will consider purchasing from a retailer or brand, what percent have actually purchased and what percent are loyal users. The second element is Shopper Priorities or how shoppers evaluate retailers and brands. The third element is the Shopper Impressions Scorecard, or a detailed view of the strengths and opportunities for brands or retailers compared to their competitors. By using information from The Retail & Brand Landscape Report Series 2010, retailers and brands can increase their understanding of their competitive space, evaluate specific category performance, validate their advertising messages, understand and manage assortment dynamics, as well as make better strategic distribution decisions.
“As we emerge from the Great Recession, retailers and brands have been repositioned in the consumer's mind. As such a new playing field has emerged and new action plans need to be devised. The Retail and Brand Landscape reports can provide the basis for those action plans and help identify the new pathways to growth,” said Dee Warmath, Senior Vice President Retail Insights.
Methodology: The information in The Retail & Brand Landscape Series 2010 is based on a nationally representative survey of more that 70,000 consumers from The NPD Group, Inc.’s online consumer panel. The reports include a comparison to the prior year’s data for repeating industry sectors and the addition of two new sectors (toys and jeans). Consumer reviewed approximately 60 retailers and 75 brands per industry sector.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com, or follow us Twitter at http://www.twitter.com/npdgroup.
The NPD Group, Inc.