OfferMobi Puts Spotlight On Performance Model at IAB Mobile Marketplace Conference in New York

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Industry's first US-based mobile affiliate network to focus on the mobile performance ad market will be seeking new partners at the IAB's Mobile Marketplace Conference in New York on July 19, 2010.

OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, has been setting a breakneck pace for adding advertisers who wish to increase the effectiveness of their mobile ad spending. The OfferMobi team will be in attendance at the sold out IAB Mobile Marketplace conference being held on June 19, 2010 at the Roosevelt Hotel in New York.

The Mobile Marketplace Conference, sponsored by the Internet Advertising Bureau, highlights robust innovative strategies for brands and agencies to learn from and apply to their mobile advertising campaigns. The event will feature speakers and panelists from agencies and brands including: MDC/kbs+p, R/GA, Alberto Culver, Pandora, HipCricket, Intel and mobile stats provider Bango.

Equally impressive is the turnout from mobile ad industry execs and brands in attendance including companies such as PepsiCo, Gap, Microsoft, Diageo, Optimedia, NBCU, Ogilvy & Mather, Mercedes Benz, Nokia, and Unilever among others. OfferMobi will be approaching both agencies and brands with their unique performance based proposition for their mobile ad distribution.

"The IAB is a leader in emerging market information," said Mark Roth, Co-Founder and CEO of OfferMobi. "The Mobile Marketplace Conference will give us access to agencies and brands that are unfamiliar with our performance based distribution solutions for promoting brands and campaigns in the mobile space. Like recent moves by Google into performance marketing, OfferMobi gives advertisers the chance for measurable ROI and not just blind addiction to CPM and CPC models."

OfferMobi is the first such performance marketing network in the US focused solely on mobile campaigns. Mobile ad agencies and advertisers can partner with OfferMobi to take advantage of the cost per action (CPA) marketing model for the mobile web that has been popular with traditional online ad networks for several years. OfferMobi's unique approach for a mobile advertising network is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that almost all other mobile ad networks in the US follow. Advertiser partners of OfferMobi pay only for a lead, a subscription, a newsletter signup, an SMS list opt in, a sale or any other "action" the advertiser wants the end user to take.

About OfferMobi:
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 1000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

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Jim Lillig
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