Unveils New Company Culture & Core Values to Employees

Share Article, Inc. (, a leading online retailer of home storage and organization consumer products unveils a new culture and core values, surprising its employees with an official launch of their Mission to Organize – Powered by Passion (MOPP)., Inc. (, a leading online retailer of home storage and organization consumer products unveils a new culture and core values, surprising its employees with an official launch of their Mission to Organize – Powered by Passion (MOPP).

Terry and Deborah Shearer have been studying company cultures and values for over 2 years, getting to know other businesses they admired such as Fortune 500 Companies, Starbucks, Apple, Southwest Airlines, Walt Disney and Zappos. Recognizing and wanting to celebrate, maintain and attract great employees, they put into writing what they believe in. “It can only work if we are all believing, living and working with the same goals and values in mind,” says Terry Shearer, President and Founder. “The excitement, interest and fun our employees are enjoying is the most rewarding piece to what we set out to accomplish,” says Shearer.

Knowing that employees are’s best and most important investment, surveys were taken to collect ideas and determine their core values, dreams for a happy work environment and a place where they want to be every day. “We incorporated our ideas and those of our employees as we wrote the core values that will be our guide and were shaped around who we are as an organization,” says Shearer.

A MOPP Leadership Team was formed that included all company managers and led by Allie Wandner, Director of Visual Merchandising. Employees were given hints about the red carpet premiere in the weeks leading up to the event, while details of the event were kept secret by the MOPP team.

As employees gathered outside the front doors in the suspense and anticipation of what the day would bring, Terry Shearer cut the ceremonial red ribbon to the entrance of the company’s Southern California based office. Employees entered and browsed, taking in the newly decorated lobby filled with memorabilia, company photos and gifts sent from valued partners from around the globe who were happy to be part of this special day. “It felt as if they were fans entering the Baseball Hall of Fame, making this is unforgettable day in our company history,” says Deborah Shearer, Vice President of Merchandising and Marketing.

The MOPP leadership team delivered new employee handbooks and a mission statement to now include the company’s core values. Each team leader presented one of the twelve core values that define what is important to as the company continues to grow. These values are: excite the customer, create a positive and happy environment, be passionate and determined with spirit, be humble, help others be successful, embrace change, be accountable, build teams and relationships with trust, honesty and respect, practice growth and learning, be creative and almost magical, be profitable, and always remember the Golden Rule.

The event included time for decorating work spaces and for employees to include their personal style, team building exercises, interactive games, a walk on the red carpet with a tour of the newly decorated facility , a trip to the new “snack bar” for lunch and employee favorite ice cream flavors learned through survey questions. As an added attraction to the day, employees found “towers of gifts” from participating vendors and partners on their desks and work stations, which helped to recognize and appreciate all that they do.

While June 18th was the beginning of’s new company culture, MOPP’s continuing success is left in the hands of every employee to let their personalities shine and bring passion to work each day. “We could only accomplish such a dynamic change by believing in all of us. Our creative ideas, enthusiasm and diversity shape who we are as the family and our core values have become the foundation of all that we do to accomplish our goals," says Allie Wandner.

“This event is just the beginning of infusing the Mission: ‘To organize the world, one project a time’ into our company that is powered by passion. We began with exciting our employees, who ultimately help us to excite our customer and vendors, with every phone call, every product, our merchandising and every order we ship. We want to be one of the best companies to work for, to partner with and to shop at. We know that what we are doing is a little different than other companies. We hope that this and all that we do will also make us a little more special,” says Terry and Deborah Shearer.

About ( is the leading online retailer in home storage and organization consumer products. was founded by President Terry Shearer in 1998 and appeals to customers passionate about organization. The company operates websites and micro-sites from Riverside, Ca. emphasizing one of the company’s main values: “powered by passion”. also maintains partnerships with,, and is also listed by Inc. 500/5000 as one of the fastest growing private companies in the United States for 2008 and 2009. For more information, please visit or call 1-800-600-9817.

Media Inquiries Contact:                 
Allie Wandner – alliew(at)organize(dot)com

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