[We] observed 100% higher clickthrough rates in the test segments that used Liveclicker's [video in email capabilities]"
San Jose, CA (PRWEB) July 19, 2010
Liveclicker, Inc., the leading provider of video commerce solutions for the web's top brands, today announced the launch and general availability of the world's first video email automation platform, dubbed "Video Email Express." Brands including Disney, HP, Costco, Discovery Communications, Holland America, KLM, IBM, Verizon Wireless and others have already launched video email campaigns using the service while in beta.
"Holland America used the Video Email Express platform to test video embedded directly in our email messages against using static images alone. We observed 100% higher clickthrough rates in the test segments that used Liveclicker for video," said Mari Strom, eMarketing Manager at Holland America.
The reliability, safety, and deliverability friendliness of the Video Email Express technology is endorsed by an impressive list of launch partners, including email industry heavyweights Goodmail Systems and Return Path. Top ESPs including BlueHornet/Digital River, Experian Cheetahmail, Gold Lasso, Harte-Hanks, Responsys, Silverpop, Strongmail Systems, and Yesmail have all teamed up with Liveclicker to video enable their offerings and extend the unique capabilities of the Video Email Express platform directly to email senders.
"Online video has exploded across much of the web, but until now email marketers faced security and deliverability issues that prevented the widespread use of video in email," said Justin Foster, Co-Founder and VP Market Development at Liveclicker. "Now, with Video Email Express, commercial email senders can safely and reliably feature video directly in email at over 75% of email recipient inboxes, all without sacrificing deliverability or creating poor subscriber experiences."
Video Email Express relies on a patent-pending video email automation technology that senses an email recipient's mail client right as a Liveclicker-enabled message is opened, then automatically delivers a compatible video directly in the body of the email using industry standard file formats. HTML5 video, optimized animated .GIF video, and optimized animated .PNG videos are all supported. To account for the rendering and compatibility differences between mail clients and mobile devices, the system automatically creates, stores, and then dynamically publishes any one of over a dozen versions of each video asset in real time as each mail recipient opens the message.
For more information or to sign up for a free trial of the service, visit the Liveclicker Video Email Express site.
Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across online marketing channels. For more information, please visit http://www.liveclicker.com.
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