When Digital Audio Collides with an Analog Producer Is Now Available on CD as The Valence Project

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Guns N' Rose drummer Brain (Bryan Mantia) and 5-time Grammy nominated producer Cookie Marenco reach into their deep bag of studio tricks to create a hybrid of acoustic and electronic music called The Valence Project. Gregory James --Valence Records founder and guitarist, Kai Eckhardt -- bassist from Garaj Mahal and a cast of extraordinary artists add their creative energy to this studio collaboration.

When the best musicians are thrown into the studio with analog tape producer, Cookie Marenco (http://cookiemarenco.com/) and drummer/beatmaster looper Brain (Bryan Mantia) (http://brainbeatz.com/) you might expect chaos to follow from the collision of their worlds. Instead, the result is a hybrid of acoustic electronica called The Valence Project (http://thevalenceproject.downloadsnow.net/), that brings elements of Prince, Radiohead, Zero Seven and Jeff Beck to one musical setting. Well written and performed by some of the best of today's musicians, The Valence Project offers a cohesive ensemble of songs that range from electronica pop to meditative freeform dance.

It seems unlikely that Marenco, known for founding the sonically precise Blue Coast Records and Brain (a drummer whose credits include Southpark, Tom Waits, Primus, Guns N' Roses, and Buckethead) would decide to straddle analog and digital media in one project. "We thought it would be a fun challenge. Brain was going on tour so we had to lay the grooves down before the songs were written," quips Marenco. The two veterans approached Valence Records (http://valencerecords.net/) label founder, Gregory James, about a remix and James suggested an entire album of multi-cultural artists for the musical extravaganza. "It was an incredible opportunity offered us by Valence Records," Marenco continues.

Utilizing tape saturation, destructive plug-ins, vintage effects, spontaneous jamming, and creating the equivalent of an "audio blender" Brain and Marenco were on their way to audio heaven. "Brain played hours of drum beats onto analog tape. Nothing beats the sound of tape and analog effects," Marenco remembers. "After that, we cut it up and looped it into musical compositions."

With the song forms in place, the music was transferred back to tape for Garaj Mahal bassist, Kai Eckhardt to record the chord foundation. Pop vocalist, Melissa Reese, new vocalist/composer, and performance artist, Deborah Charles, added lyrics with James and recorded their performances to tape. Refinements of the music brought Brain back to the studio for Protools and Logic editing to shape the melodic content.

Once the musical shape took place, the music went back to tape for keyboardist Eamonn Flynn, (Commitments, Zigabo Modeleste), bassist Jonathan Herrera, woodwind player Baron Shul and violin sensation, Emily Palen - a YouTube star with 1.2 million views. The final touches were provided by label founder and guitarist, Gregory James.
"To Valence Records credit, we were allowed maximum creativity -- unheard if you're a hired gun engineer, producer or session player. We were doing things in the studio I would have fired anyone on the spot for otherwise," laughs Marenco.

This new music hybrid has been well received by the dance community. DJs have already started to rip and remix the grooves for clubs. Valence Records encourages it. You can find remixes of the first single, Who Do You Love (http://thevalenceproject.com/) by several artists from the band and well known DJs.

Members of The Valence Project will be attending the California Audio Show, July 30 through Aug 1 at the Blue Coast World Room. Producers and artists will be available throughout the show to discuss recording techniques and answer questions. Emily Palen and Gregory James will be recording live to the internet. Check the show schedule at Blue Coast World on Facebook for more details.

The Valence Project is currently available as CD Quality and 96k high resolution music downloads at thevalenceproject.downloadsnow.net. The CD is expected to be available by summer's end.

For More Information please contact:
Michael Newman
Argo Arts 650 595 8475
or visit these websites
ValenceRecords.net
TheValenceProject.com
BlueCoastRecords.com
GregoryJames.com
CookieMarenco.com
MichaelNewmanConsulting.com

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Mike Newman
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