Bar-S Foods Unleashes "Super Mom" Viral Video Campaign And Contest to Celebrate National Hot Dog Day

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Consumers Nationwide to Guess How Many Hot Dogs are in “Super Mom” Video: Weber Grill Goes to Winner as Bar-S Stakes Claim as America’s Favorite Frank

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“We’re launching this campaign with the hope of attracting new consumers, additional mommy followers and fans of unique video content on the web...”

Bar-S Foods revealed today, via YouTube, a new video campaign called “Super Mom” in celebration of the week preceding National Hot Dog Day, which is this Friday July 23rd. The video entitled “Episode 1: Super Mom vs. Hot Dogs” shows an everyday mom who turns into a “Super Mom” to feed her kids and their friends in a very fast and effective way - A series of Super Mom videos will follow in the coming months showing mothers everywhere Bar-S Foods’ dedication to helping households feed their families – We make every mom a Super Mom. The viral video campaign for 2010 will also use the company’s social media sites to distribute the video -,,

To go along with the release of the first video and the importance of National Hot Dog Day, Bar-S will host an online contest via their Facebook page to have consumers guess “How Many Hot Dogs are in the Video?” This contest is simple – fans, followers and viewers from YouTube, Facebook, and Twitter etc. can watch the Super Mom Video and attempt to count the number of Bar-S hot dogs they see and post their answer on the Bar-S Facebook Wall - One lucky participant with the right answer (number of hot dogs) will be chosen at random, and will win the Grand Prize and take home a Weber Gas Grill and a year’s supply of Bar-S franks. The contest starts on the morning of Monday, July 19th and runs till midnight July 25th

The video release and contest are all part of the Bar-S Foods’ campaign to celebrate National Hot Dog Day on Friday July 23rd, 2010. “We’re launching this campaign with the hope of attracting new consumers, additional mommy followers and fans of unique video content on the web,” said Leslie Pellillo, Division Vice President, Marketing, Bar-S Foods, “at the same time continue the long tradition of being America’s Favorite Frank”. For one day only, National Hot Dog Day, Bar-S Foods will allow viewers of the Super Mom video one more chance to win. There is an “easter egg” in the video and the clue will be dropped on the Bar-S Facebook Wall on the morning of July 23rd. Once consumers find the “easter egg” in the video, they can post their guess as a comment on the Bar-S Facebook Wall. Five winners will be chosen at random during the 24-hour contest. The winners will receive a Bar-S branded Flip MinoHD camera to shoot their own Super Mom video.

Bar-S Foods began operations in 1981, and is recognized as one of the ten largest privately held companies in Arizona, ranking among the top 40 largest meat-processing companies in the United States. They received the Rachel Ray Best Overall Frank Award for their beef franks, as well as the 2009 and 2010 Chef’s Best Award for Best Bologna. The company is headquartered in Phoenix, Arizona, and has annual sales of approximately $500 million.

Press Contact:
Gregg Champion
Champion Media & Entertainment

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Gregg Champion
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