Bamboo AdNetwork Is Going Mobile - Auto Sales Marketing Solution Now Available in Handheld Mobile Devices

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Mobile technology is fast becoming the communication vehicle of choice for many consumers. According to comScore MobiLens, as of May 2010 there were 234 million U.S. cell phone subscribers age 13 and up. With more than 65% using data services daily such as SMS, mobile web and email, the only way to go is mobile. Travidia’s Bamboo AdNetwork now brings all this power to your hands with a powerful new mobile solution that helps consumers do auto purchasing research on the go, at their fingertips.

AdvertisingAge.com reported in January 2010 that, “Mobile will completely revolutionize the way local advertisers can connect with potential customers,” as one of its Five Mobile Trends for 2010.

Mobile technology is fast becoming the communication vehicle of choice for many consumers. According to comScore MobiLens, as of May 2010 there were 234 million U.S. cell phone subscribers age 13 and up. With more than 65% using data services daily such as SMS, mobile web and email, the only way to go is mobile. Travidia’s Bamboo AdNetwork now brings all this power to your hands with a powerful new mobile solution that helps consumers do auto purchasing research on the go, at their fingertips.

Advertising via mobile technology is also beginning to mature. According to Airmaan Global Consulting’s white paper on Informationweek.com, titled Influence of Mobile Technology in Business Growth, “Data revenues from Mobile data services are expected to continue to grow exponentially by 2010.” AdvertisingAge.com reported in January 2010 that, “Mobile will completely revolutionize the way local advertisers can connect with potential customers,” as one of its Five Mobile Trends for 2010.

Nowhere is this more prevalent than in the auto sales industry. About 18% of auto shoppers use mobile research during the car buying process and 40% of mobile searches on Cars.com occur when the person is standing on the dealership lot. BambooAdNetwork recently added Twitter and Facebook capabilities, but now takes the ability for auto dealers to promote their inventory via new media to the next level with mobile. With BambooAdNetwork’s new Mobile Solution, auto dealers are now able to get an immediate response on any advertising medium.

Travidia’s Bamboo AdNetwork new Mobile Solution includes:

  •     Text4Info - Text message marketing
  •     GoSites - Optimized Mobile websites for dealerships or groups
  •     MeMobile - Salesperson branded Mobile site sales
  •     Send2Phone - Dealer web site content “push” and text message marketing

“We are excited to offer our clients mobile web and text message marketing through the fastest growing advertising vehicle,” explained James Green, CMO of Travidia. “We have spent a lot of time in research and development and have designed this program to fit in with any dealer’s current marketing plan.”

About Travidia, Inc.
Travidia, Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and local advertisers. Their partners include Advance, Gatehouse, Hearst, Lee Enterprises, The McClatchy Company, E.W. Scripps Co., Journal Register Company, Media General and Belo. Travidia, Inc. is a privately held company with corporate offices in Chico, Calif., New York and Georgia. For more information, visit http://www.travidia.com or call (530) 343-6400.

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Janene Mendoth
Travidia
1-877-312-8963 ext. 306
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