The new site, better than ever before, brings the community of independent Biblio booksellers to the forefront.
Asheville, NC (PRWEB) July 20, 2010
Leading online book marketplace Biblio.com launched its new web design and brand positioning on June 30th. The new logo and site design uses a warm color palette and vintage typography to evoke the look and feel of the neighborhood bookshops that Biblio represents. The new design combines the experience of browsing a local bookshop while keeping the power and convenience of the internet. Marketing research conducted during May supports and reinforces the redesign. Customers have responded positively to the new look and thus far seem to enjoy the new site.
Brendan Sherar, CEO and founder, is excited about the new look, “Biblio has long been well-known in the world of serious book collectors and booksellers as the best place to find quality books from quality booksellers. With this redesign we are hoping to build on that core strength and reach a larger audience of book lovers and aspiring collectors.” Biblio.com prides itself in sincerely representing independent booksellers and giving them global access.
Biblio’s redesign resulted from months of extensive work and research in ways to highlight the distinctiveness of its services in the world of online book marketplaces. The new brand logo and look reinforces the strong reputation Biblio has earned from booksellers. Stephen Bakes, Director of Bookseller Relations, comments, “Biblio can only ever be as good as the booksellers we work with. Biblio has always set its goals ahead of the rest of the industry by working with the best booksellers in the business. The new site, better than ever before, brings the community of independent Biblio booksellers to the forefront.”
Biblio's booksellers have responded with overwhelming positive feedback to the new look and feel of the site.
The new site improves the look while leveraging technology, bringing Biblio into the forefront of e-commerce. “The site is truly easier to shop and to browse”, explains Jennifer Akers, Biblio’s Marketing Director. The new site features a few “bells and whistles” such as book carousels that showcase images of selected books from the rare book rooms, bookstore galleries and staff favorites.. Customers will still find the book search tools they know and love, as well as easier ways to navigate through the site. “Down the road, we will increasingly focus on customer and book store reviews, as well as staff ‘picks’ to present exceptional book insights and content. This new site provides the right foundation for future growth,” says Akers.
Biblio.com has seen strong and steady growth internationally over the last year and expects that the new design will continue the momentum worldwide. Biblio invites book lovers everywhere to take a look at their new site and support those independently owned businesses.
Biblio.com is one of the world’s leading sources for textbooks, used books, and rare books. Established in 2003 in Asheville, NC, Biblio.com has grown to become one of the largest global book marketplaces, with over 50 million books for sale from over 5,000 booksellers in countries around the world. Biblio.com is wholly owned and operated by Biblio, Inc., a privately held company with a commitment to a triple bottom line, in part through its environmental program, Ecosend, and its work with Biblio Charitable Works, Inc.
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