CoreTrac Unveils New Sales Force Automation Software Specifically For Community Financial Institutions

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CoreTrac Link delivers an affordable, non-integrated Sales Force Automation solution to community financial institutions

CoreTrac, Inc., the makers of ResourceOne, the easy-to-use and affordable CRM/Sales Force Automation software, today introduced CoreTrac Link™, an affordable, scaled-down, non-integrated Sales Force Automation solution for the unique operational workflows of community financial institutions.

CoreTrac Link™ is a secure, browser-based, easy-to-use Sales Force Automation solution built specifically for financial institutions that are not quite ready for an end-to-end comprehensive CRM/Sales Force Automation system. The solution offers a range of capabilities that allow financial institutions to never lose track of a referral, lead or pipeline opportunity again, and give them the tools to elevate their sales team’s performance while enhancing growth within the communities they serve.

“The announcement of CoreTrac Link™ is very timely for the community banking marketplace. CoreTrac is addressing a major product gap that has existed for decades and summarily served by generic over-the-retail-counter software application up to this point. Banking is a specialized industry, with specialized needs, and it deserves a specialized technology to support the sales force automation and client contact requirements of the industry. No longer will banking organizations be forced to buy one seat at a time or bundles of seats; rather, banks and credit unions will have unlimited user rights at a very affordable price. We’re excited to be bringing a much needed change to an industry that has been waiting too long,” said Dan Martin, President of CoreTrac.

About CoreTrac, Inc.
CoreTrac, Inc. is a privately held company headquartered in Austin, Texas. The company is dedicated to providing robust, easy-to-use, viable solutions specifically built for community financial institutions at an affordable price/value relationship. CoreTrac’s ResourceOne and CoreTrac Link help community financial institutions easily adapt to client expectations, meet sales information and management needs, provide exceptional customer service and contribute directly to their long-term growth and success.

For more information about CoreTrac, Inc. and CoreTrac Link™, please visit or contact Alan Buhler at 512-236-9120 ext. 272 or abuhler(at)CoreTrac(dot)com.


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Ashley Stifflemire

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