Automotive Mobile Ads Trump Standard Banners

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New Research from MediaMind Shows that Automotive Mobile Banners Result in Higher Click Through and Conversion Rates

Click Through Rates for mobile banners were higher than those for standard and polite banners, while Conversion Rates exceeded those of standard, polite and expandable banners.

MediaMind, the leading independent provider of digital solutions, today released a new study titled, “Making Display Advertising the Engine for Automotive Growth.” While analysing trends in the automotive vertical, the study shows mobile banners outperform standard banners both in Click Through Rate and in Conversion Rate. The full study is available here.

MediaMind analysed the performance of billions of automotive ad impressions delivered in 2009. Click Through Rates for mobile banners were higher than those for standard and polite banners, while Conversion Rates exceeded those of standard, polite and expandable banners.

“The effectiveness of mobile ads show that the small mobile screen can deliver results for advertisers,” said Gal Trifon, CEO and co-Founder at MediaMind. “This presents an opportunity for the automotive industry to shift to more targeted and efficient digital media.”

It is estimated that 90% of car buyers research online before making their purchase. The study also reveals that auto advertisers increased online display activity even during the global economic downturn. An analysis of impressions from 2007 to 2009 shows that online ad impressions increased significantly. The majority of the increase happened in the US during the Cash for Clunkers program, which was administered by the US federal government as an incentive for new car buyers.

For more information on MediaMind, visit MediaMind.com.

About MediaMind

MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.

The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.

Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide. In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.MediaMind.com.

North America Media Contact:
Alice Suh
MediaMind
T: 646.723.1922
M: 347.414.4660
alice(dot)suh(at)MediaMind.com

International Media Contact:
Lianne Schneider
MediaMind
T: 972.9.776.0889
M: 972.523.776844
lianne(dot)schneider(at)MediaMind.com

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