PLMA Engages Former FERC Chairman

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The Peak Load Management Alliance (PLMA) has engaged Husch Blackwell Sanders LLP and former FERC Chairman Jim Hoecker, an HBS partner, to represent its interests in public policy and regulatory proceedings. HBS and PLMA are currently developing the first national Law of Demand Response conference to be held this fall in Washington, DC.

With the recent release of the, “FERC National Action Plan for Demand Response”, the legal complexities involving demand response and energy markets have come to the forefront.

PLMA has engaged Husch Blackwell Sanders LLP and former FERC Chairman Jim Hoecker an HBS partner to represent its interests in public policy and regulatory proceedings. Together, PLMA and HBS will also develop the first national Law of Demand Response conference in the U.S..

PLMA's Law of Demand Response is a first-of-its-kind conference dedicated to developing the legal principles that support the emerging demand response industry. The inaugural conference will be held in November in Washington. Details will be forthcoming.

Elliot Boardman, executive director of PLMA, said, “PLMA is very fortunate to have Jim Hoecker, formerly the chairman of the Federal Energy Regulatory Commission and a well known legal authority in energy matters, as our legal counsel and our partner in organizing the upcoming conference, “The Law of Demand Response”. With the recent release of the, “FERC National Action Plan for Demand Response”, the legal complexities involving demand response and energy markets have come to the forefront. PLMA and HBS look forward to helping unravel the legal obstacles that exist for Demand Response to reach its potential as a reliable, economical and easily implemented resource for the electrical grid in this country.”

Husch Blackwell Sanders is a national full-service law firm, headquartered in St. Louis and Kansas City, with an office in Washington, DC. HBS has wide-ranging expertise in energy regulation, transactions, and public policy. Jim Hoecker is a former chairman of the Federal Energy Regulatory Commission and a well-known authority on legal matters in the energy sector. Hoecker stated, “I am honored to have been selected as the legal counsel for PLMA. I look forward to organizing the conference, “The Law of Demand Response”, and to working with PLMA in the future”.

PLMA is a not-for-profit trade association with member organizations from all sectors of the demand response industry. Not a lobbying organization, PLMA’s mission statement is: “Create a community of expertise on demand response and its role in creating efficient electricity markets. Through this community, the Alliance will bring forward useful information on price responsive loads, market structures and market rules. This will include information on the roles of various market participants, customer needs and actions, enabling technologies, and specific programs as appropriate."

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ELLIOT BOARDMAN
PLMA
936-271-5020
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