This is Social Commerce 2.0.
Houston, TX (PRWEB) July 20, 2010
Move over, Groupon! One deal a day isn’t enough anymore. A new start-up website, GetGrouby.com, based in Texas aims to take the group-buying to the next level.
GetGrouby.com, launched in June 2010, appears at first glance to be a simple Groupon clone, offering daily deals on spa treatments, food, fitness classes, and other local goods and services. Upon closer inspection, however, GetGrouby.com reveals a set of tools designed to revolutionize group buying on the Web.
“Groupon is an amazing site, but it has limitations,” remarks James Pruett, founder and CEO of GetGrouby.com. “We knew we could improve the process. We’re not simply offering our users group discounts, we’re giving them the power to choose from multiple offers and personalized services. This is Social Commerce 2.0,” Pruett adds.
At the heart of GetGrouby.com’s innovative methodology and technology is the company’s rejection of Groupon’s tried-and-true model of discounting a single offer from a single business each day. Instead, GetGrouby.com has a patent pending process that allows users to choose amongst a number of discounted services from the same business.
Additionally, instead of purchasing a voucher for a discounted facial treatment from a local spa, users will be able to choose between a facial, laser hair removal, eyelash extensions, or a massage from the same local spa, with each item potentially carrying its own individual discounted rate.
“Groupon offers a one-size-fits-all solution to social commerce,” Pruett said. “It’s a bit of a blunt instrument and the focus remains narrow. It is a great solution for local businesses, for example, but not national brands or high cost items.”
GetGrouby.com takes group buying into additional business categories and to major retailers like Best Buy, Barnes and Noble and Home Depot. The company has invested in the development tools to take group buying to the next level.
GetGrouby.com’s fresh approach can also make group buying a more personal experience. Customers have the option of choosing a massage therapist or fitness trainer, for example, based on a photo and bio, so they can choose professionals with expertise that fits their personal needs.
“Simply put, choice matters.” Pruett says. “Groupon and all the others send you on a blind date. Wouldn’t you rather choose the person with whom you train? That’s exactly what GetGrouby gives users.” Injecting consumer choice is the next step for group buying.
Pruett says his company’s patent pending method of presenting limited time offers is flexible and can be scaled for any product or service, from cupcakes and carwashes to higher–end purchases such as cars and real estate.
“Originally, the system was designed to overcome the stumbling blocks that group buying created for high-dollar items sold individually, like houses and cars. As we developed the platform, not only did we solve the challenge for high-end purchases, but created a better delivery system to discount local services by providing the consumer with more choices.”
For more information regarding Get Grouby and the future of online group buying, please call the company at (800) 403-8150 or visit the Web site at http://www.GetGrouby.com. Visit GetGrouby on Facebook.com/Get Grouby – Houston and on Twitter at Get Grouby (Grouby Houston).
About Social Commerce Solutions, Inc.:
Social Commerce Solutions is dedicated to providing innovative group commerce solutions to local businesses, national brands, and non-traditional or untapped consumer categories through existing collective commerce engines. GetGrouby.com is Social Commerce Solutions flagship product.
About James Pruett:
No newcomer to group buying, James Pruett first group buying venture commenced in April of 2007. Seeking a way to overcome costly markup charges to fractional interest property owners, Mr. Pruett initiated an online process whereby individual buyers could form a group to purchase vacation properties directly. This strategy reversed the typical process whereby developers and promoters bought properties and sold small increments to end users at inflated prices.
Today, Mr. Pruett employs perspectives drawn from sociology and economic theory to an online business process, seeking to apply group buying methods to untapped business categories.
Recently, Mr. Pruett filed a patent claim that describes the business processes that overcome limitations imposed by existing group buy systems.
If you would like more information about this topic or to schedule an interview, please contact Julie Lambert at 713.294.9034 or goodthinker(at)comcast(dot)net.
# # #