OfferMobi Makes Smartphones Pay Off For Mobile Content Publishers at the paidContent Mobile Conference

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Industry's first US-based mobile affiliate network to focus on the mobile performance ad market will be seeking new partners at the paidContent Mobile Conference: Leveraging the Smartphone Boom, in New York on July 20, 2010.

OfferMobi, the first US-based performance marketing network for mobile advertising campaigns has a message for advertisers looking to capitalize on the US smartphone market; don't pay for mobile impressions, pay only for measurable results. As an attendee at the paidContent Mobile Conference being held this week in New York at the Columbia University Faculty House, OfferMobi will be introducing Fortune 500 brands and their agencies to a new breed of advertising model for mobile.

The paidContent Mobile Conference aspires to address a host of issues such as how to determine which platforms to put your content on, how to set your pricing, where investors are placing their bets, the latest in mobile-content R&D among other topics. Headed by an all star lineup of speakers and panelists, the conference should serve as a catalyst for agencies and brands to solidify their mobile marketing agendas.

Speakers include mobile strategists and media planners from Verizon, BBC, NBA Digital, Google, Pandora, MTV, AKQA, New York Times and Foursquare. Keynotes will be delivered by Michael Gartenberg, Partner, Altimeter Group, as well as Alan Wurtzel, President, Research and Media Development, NBC Universal. There are several panels scheduled ranging from Mobile Strategy and App Development to Mobile Venture Capital Opportunities and Measurement of Mobile Initiatives.

"The paidContent Mobile Conference will give OfferMobi a chance to introduce our unique mobile performance advertising model to some of the largest and most respected brands and agencies in our industry. " said Mark Roth, Co-Founder and CEO of OfferMobi. "Paid content on mobile phones is our bread and butter, so we should be very well received considering our model delivers significantly higher ROI as compared with traditional CPM or CPC monetization strategies."

OfferMobi is the first such performance marketing network in the US focused solely on mobile campaigns. Mobile ad agencies and advertisers can partner with OfferMobi to take advantage of the cost per action (CPA) marketing model for the mobile web that has been popular with traditional online ad networks for several years. OfferMobi's unique approach for a mobile advertising network is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that almost all other mobile ad networks in the US follow. Advertiser partners of OfferMobi pay only for a lead, a subscription, a newsletter signup, an SMS list opt in, a sale or any other "action" the advertiser wants the end user to take.

About OfferMobi:
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 1000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.


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Jim Lillig
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