Viral Marketing Helped Local Irish Entrepreneur Enter Final Rounds of €50,000 ($64,590) O2 Competition

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Irish small business owner uses videos and viral marketing to give himself an edge over his competitors in €50,000 online conetest.

Oliver Dempsey of snagged a spot as a finalist in Telephonica O2 €50,000 competition. His company’s website, , matches customers with tradesmen.

The online competition where small business owners in Ireland can Win €50,000 ($64,590 USD) in prizes by submitting their company’s sales pitch is hosted by Telephonica O2’s Ideas Room.

Six Businesses that entered before the July 9th deadline were short listed for the finals after sending in their “best” sales message about their business via email, Twitter or text to O2’s website. Contest rules specified all pitches had to be kept to less than 140 characters. Details of the contest progress can be found at

During week 3, Oliver submitted the following winning pitch entry: “Want to save time and money on tradesmen and trade professional services? Get up to 4 quotes and compare prices on”.

Since the competition determines the winner by public vote, Oliver consulted on how he could increase his exposure (and votes) by using viral marketing methods.

“We noticed Oliver was a very likeable guy and that is always a good thing when using videos to gather votes. However, his video was truly unique (among his competitors) in that he actually used his blooper reel to add a very humorous and more human feel to his YouTube promo video,” commented Maurice Evans, CEO of

“He agreed with our suggestion that the best sales pitch is of no use if it has no exposure. Since SEO is so slow and ineffective, we put together a mini-internet saturation package that would help him viralize his video so he could get the word out faster to try to generate extra votes.”

You can view the popular video (including the now famous, yet uncooperative Daisy the Cow) that has been generating his votes here:

The contest is still in progress and accepting votes for all finalists until July 25, 2010 . You can see all finalists and vote for Oliver at

So far Oliver has accumulated 1315 votes, a full 250 votes beyond his closest competitor. It looks like his viral marketing efforts are very close to paying him a return of €50,000 in prizes.

About is an interactive service that lets home and business owners request quotes for jobs advertised over the web. It helps tradesmen locate work for the areas in which they are interested. Customers and tradesmen are than matched based on locality, skills, and requirements. For more information, please visit
About, a division of is a registered advertising agency specializing in Buzz Marketing and Guerrilla Marketing. They use a combination of online and offline techniques to drive traffic, create buzz and branding and increase sales for small business and the entertainment industry. brings two decades of marketing and technical expertise to their clients allowing them to be one of few agencies that can guarantee results. Visit or call 1-800-691-2WIN to have a viral marketing campaign with guaranteed results developed for your brand.

About Telefonica O2 Ireland

Telefonica O2 Ireland is a leading provider of mobile services, offering communications solutions to over 1.7 million customers in Ireland. Headquartered in Dublin's Docklands, and with a Customer Care Center in Limerick, O2 Ireland has a total workforce of over 1,300 employees. In 2006, O2 was named the best company to work for in Ireland. In 2008, O2 Customer Care was named Call Center of the Year, and O2 was also named Best Retail Employer in Ireland. For more information, please visit


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Viral Marketing

Maurice Evans
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