B2B Soft Features Dynamic Redesign of Wireless Standard at Series of AT&T Wireless Dealer Roundtables

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As an AT&T Wireless valued partner and vendor, B2B Soft was invited to attend the Regional Roundtables to meet with wireless agents and to showcase its newly redesigned Wireless Standard Retail Management Platform.

B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, announced its participation in the latest series of AT&T Wireless Regional Dealer Roundtables. The Northeast Regional Roundtable, held June 8th and 9th in Baltimore, Maryland, and the Southeast Roundtable, held May 11th at Lake Lanier Islands, Georgia, each brought together over 200 of AT&T Wireless’ sales leaders and exclusive local dealers.

As an AT&T Wireless valued partner and vendor, B2B Soft was invited to attend the Regional Roundtables to meet with wireless agents and to showcase its newly redesigned Wireless Standard Retail Management Platform. Roundtable attendees were given a product walk through highlighting Wireless Standard’s new GUI interface which streamlines and simplifies the user experience in a dynamic and intuitive fashion.

“The dealer response to the latest version of Wireless Standard and its innovative interface was extremely positive,” says Don Rossi, B2B Soft’s Vice President of Sales and Marketing. “They were impressed with the ease and simplicity in navigating through the many automated, customized, and streamlined functions that we’ve designed to expressly handle the way they do business. It makes the process second nature, allowing them to focus all of their attention on their primary target, their customers.”

Wireless Standard’s centralized system provides dealers with strong analytics and realtime reporting so they can monitor, track, report, and respond to everything, from inventory and sales, to commissions, quickly and easily. The platform also features a carrier specific automated bill payment system which seamlessly integrates with AT&T partner TIO Networks ensuring that billing is accurate and efficient.

“We’re pleased that AT&T Wireless has recognized the increasing importance of the Wireless Standard platform for its agent channel,” says Gary Khabinski, B2B Soft’s CEO. “As we continue to grow, we strive to work with and for channel partners. Dealer Roundtables allow us to directly connect with them for an open and informative dialogue so we can better learn what their needs are and how we can not only meet them, but continue to surpass them.”

About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time.
About Wireless Standard
B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.

About AT&T
AT&T is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T |DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.


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