Alterian Signs Three-Year Deal with Macquarie Hosting

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Asia-based customers to benefit from new Sydney Data Center

Macquarie Hosting, a division of Macquarie Telecom, today announced it has signed a three-year, AU$1M hosting deal with world leading integrated marketing platform provider, Alterian.

The server hosting agreement will enable Alterian to address international data compliance hosting issues and provide its expanding customers based in Asia and the Pacific with an even better service by eliminating latency.

Alterian’s marketing platform combines campaign management, web content management and email and social media monitoring tools, enabling organizations to build integrated communication strategies.

Chris Tew, Senior Vice President for APAC, Alterian, said Macquarie Telecom was selected in the tender based on the strength of its offering and support structure, which would help Alterian grow in the region and meet the needs of its expanding customer base, including leading international brands including Pizza Hut, Deutsche Bank, Philips, Pfizer, Vodafone, Westpac, Qantas, ING Direct, Vodafone and Dell.

“Macquarie Hosting’s customer support offering, knowledgeable sales and strong technical group made the difference to Alterian. Most importantly, through the agreement we will have the ability to add hardware dynamically in short order to meet the rapid expansion Alterian is currently experiencing in the region,” Tew said.

“By having customer support with Macquarie Hosting based in Sydney, Alterian will be able to service its customers far more effectively, during local business hours which will better suit the region,” Tew added.

“Our customers also get local domains, local support, faster downloads and uploads, IP addressing specific to the region, and reports with local times. By having our data center located in Sydney, we have effectively extended the reach of our base to all of Asia and the Pacific.”

The agreement has seen Alterian purchase a robust dedicated server IT environment including three web servers, two SQL servers, two mail servers, one infrastructure server and SAN space from Macquarie Hosting, in addition to daily backups and internet bandwidth.

Aidan Tudehope, Managing Director of Macquarie Hosting said, “We understand the business challenges such as getting access to the right skills, security, service delivery, maintaining flexibility and reducing costs to support mission critical hosting. Alterian’s partnership with Macquarie Telecom has enabled the company to enter Australia with its wide product set, with virtually instant access to a locally managed infrastructure. The agreement means Alterian can utilise our highly accredited managed hosting services for mission critical support to underpin the company’s rapid growth and success in the region.”

The Sydney-based Alterian Data Center was built in a record time of eight weeks, from idea to operations, the fastest of Alterian’s four data centers with regards to time which allowed speedy time-to-market.

Alterian’s three other active data centers operate in Vancouver, Canada; Rochester, New York; and Bristol, UK. The company is also in the process of building a new data center in Los Angeles.

About Alterian
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian is driving the transformation of marketing and communications, making it practical and cost-effective for companies to achieve multichannel engagement with the individual.

The Alterian platform combines campaign management , web content management, email and social media monitoring tools to help marketers be more insightful, engaging and accountable than ever before, by sending the best, most relevant message at the right time – regardless of channel. One of the key differentiators of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organising their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award-winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

About Macquarie Hosting
Macquarie Hosting is a Division of Macquarie Telecom. Founded in 1992, Macquarie Telecom is Australia’s only business-only telecommunications and hosting company. Working with and supporting some of Australia’s best-known organizations, Macquarie Telecom provides telecommunication and data network services, and mission critical hosting facilities underpinned by industry-leading customer service and transparency with online management tools. Hosting services are delivered via Macquarie Telecom’s Tier 4 Data Center. In 2008 Macquarie Telecom was recognised as providing the world’s "Best Customer Care" at the World Communication Awards. Macquarie Telecom has over 350 employees in Australia and continues to grow rapidly. Recent customer signings in include NBNCo, Quickflix, SBS Cricket Australia and the Australian Rugby Union.


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