Burton Celebrates the Launch of The Expendables, the Biggest Action Blockbuster of the Year

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Burton is celebrating the launch of this summer's biggest blockbuster action movie by giving away a host of prizes including tickets to the premiere, a stunt man holiday for 2 to Brazil and lots more.

Burton has teamed up with Lionsgate UK to offer a host of prizes to celebrate the launch of the most talked about movie of the year - The Expendables, which is in cinemas nationwide on August 19th 2010.

With a legendary action cast assembled, The Expendables is guaranteed to to be a sure fire hit when it opens in August and Burton has two tickets to the UK Premiere in London's Leicester Square up for grabs. Plus, Burton is also offering the chance to win a stuntman holiday for two to Rio De Janeiro, including activities like rock climbing Sugar Loaf Mountain, tandem paragliding and surfing lessons. And there are runner ups prizes including exclusive limited edition POLICE sunglasses and black leather wallet, Expendables T-shirts, Expendables Quad Posters and 'Action DVD's collection'.

The Expendables is a hard-hitting action blockbuster about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Once the mission begins, the men realise things aren't quite as they appear, finding themselves caught in a dangerous web of deceit and betrayal. With their mission thwarted and an innocent life in danger, the men struggle with an even tougher challenge - one that threatens to destroy this band of brothers.

Burton have teamed up with The Expendables because it is the perfect partnership with Burton's key demographic loving action films and guys like Sylvester Stallone, Jason Statham and Jet Li being absolutely the Burton guy.

Notes to editors:
The competition can be entered via the Burton website.
The premiere tickets competition ends on the 24th July 2010. The stuntman holiday competition ends on the 21st August 2010.
For further information on the release of The Expendables please contact Linda Russell or Asa Martin at DDA PR on 0207 932 9800

About Burton:
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion (http://www.burton.co.uk/ ), including gifts for men, casual clothing and men's shirts, mens t-shirts (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=202492&langId=-1&top=Y ) and mens suits, mens shoes (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=63574&langId=-1&top=Y ) and jeans (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=63408&langId=-1&top=Y ).

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

PR contact:
Tom Doran
Arcadia Group Ltd
Colegrave House
70 Berners Street
0207 927 1823

Images are now available on PR Shots
Stockist number: 0845 121 4514


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Tom Doran
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