Connected TVs Shipments Surge, With Forecasted Growth to 119 Million in 2014

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Advances in Technology Allow Some TV Sets to Use Half the Power Required for California Energy Commission Standards

Figure 1: DisplaySearch Connected TV Forecast (2009-2014)

We have seen DLNA as a solution in search of a problem for a long while, but with the surge in media streaming, the technology has found its place—creating business opportunities for TV set makers, broadcasters and retailers

The TV market is entering a new phase, as connected TVs hit the mainstream. According to the latest DisplaySearch Quarterly TV Design and Features Report, internet connectivity has emerged as a key feature in TVs this year.

The report, which surveyed 2010 product ranges from leading brands, notes that 55% of TV models available across Japan, North America, Europe, China and India have Digital Living Network Alliance (DLNA) capability. Overall, this is expected to translate to over 45 million connected TV sets, 19% of flat panel TV shipments in 2010. DisplaySearch forecasts the connected segment to reach 119 million units in 2014, accounting for 42% of all TVs shipped worldwide.

“We have seen DLNA as a solution in search of a problem for a long while, but with the surge in media streaming, the technology has found its place—creating business opportunities for TV set makers, broadcasters and retailers,” said Paul Gray, Director of TV Electronics Research. “The internet video battleground will take place in the living room, with all facets of the TV supply chain trying to stake claims. As a result, the competition is creating attractive new viewing choices for consumers, which underpins the value of the TV’s network connection.”

DisplaySearch research also covers the progress made in the development of energy efficient TVs, as well as enabling technologies such as LED backlights, which are forecast to be in over 80% of LCD TVs shipped in 2014. The report also provides an analysis of the latest energy regulations. “The 2013 California Energy Commission standard was seen as ambitious even last year; but some sets use only half the power necessary for compliance, a direct result of the shift in technology and increased design focus on energy,” Gray noted.

The DisplaySearch Quarterly TV Design and Features Report is a quarterly update of the issues and rapid shifts in feature development in TV sets. The 200+ page report examines and forecasts video processor and signal processing IC market development including 120/100 and 200/240 Hz frame rates and market shares for major IC vendors. In addition, the report also features forecasting for MPEG-4 decoding and the digital broadcast environment around the world; TV connectivity, such as wired and wireless networked TVs; LED backlighting; 3D capability and implementation; remote controls and chassis design; and power consumption.

In Q2’10 the report also includes details of key featuring of new 3D models launched by leading setmakers. The Quarterly TV Design and Features Report is the only report to combine all these aspects of a fast-moving market and examine how they interact, and is complete with a database of TV set featuring for over 200 models in low, mid and high positions in major regional markets. For more information please contact Charles Camaroto at 1.888.436.7673 or 1.526.625.2452, e-mail contact at displaysearch dot com or contact your regional DisplaySearch office in China, Japan, Korea, Taiwan and the United Kingdom.

Learn more about connected TVs at the TV Ecosystems Conference: Managing the Innovation Cycle is part of the DisplaySearch August Conference Series, taking place on August 18 in San Jose, California. Confirmed speakers include Sony Electronics, Xpand Cinema, Philips Lumileds, Corning, Panasonic, Rovi, Sonic, the Natural Resources Defense Council and more. To view the latest agenda and register for the conference, visit

Register Now for Upcoming DisplaySearch Conferences

For more information or to register online, visit

DisplaySearch 19th Japan Forum—July 28-29, 2010 (Tokyo, Japan)
Digital Signage Conference—Tuesday, August 17, 2010 (San Jose, California)
TV Ecosystem Conference—Wednesday, August 18, 2010 (San Jose, California)
Emerging Display Technologies Conference—Thursday, August 19, 2010 (San Jose, California)
IFA DisplaySearch Business Conference—September 3, 2010 (Berlin, Germany)

For more information about these conferences and sponsorship opportunities, please contact Laura Castellano at 1.408.226.1101 or laura.castellano at displaysearch dot com. Media interested in attending the conferences should contact Stacey Voorhees-Harmon at 1.925.336.9592 or stacey at savvypublicrelations dot net.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup

Media Contact:
Stacey Voorhees-Harmon
SAVVY Public Relations
Phone: 925-336-9592
E-mail: stacey at savvypublicrelations dot net


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