"Working with clients on custom videos is a big part of how we got started and now that we have the support of Switch, we’re excited to get back to our roots."
(PRWEB) July 21, 2010
The demand for Common Craft’s renowned explanatory videos has grown so high that the company’s husband and wife team, Lee and Sachi LeFever, has decided to start producing custom videos in their famous “Paperworks” style for a limited number of clients once again.
Common Craft’s unique style of short explanatory video is recognized worldwide as they have produced videos for the likes of Google, Ford, Intel and LinkedIn. Perhaps their best known video, ‘Twitter in Plain English’ was featured on Twitter’s homepage and has received more than 11 million views!
To meet the great demand for custom Common Craft videos, Lee and Sachi have partnered with Switch Marketing, an animated video producer that was a founding member of the Common Craft Explainer Network.
All future scripts and storyboards for Common Craft videos will be developed by Lee and Sachi, and Lee will continue to be the voice of each video while Switch Marketing’s creative in-house team will be working on the production and management side of each project. Production spots are currently being booked for August and September and are expected to fill up fast.
Over the last 2 years Common Craft’s focus has been on licensing their own videos. While this will continue to be a focus, working with clients again is an exciting change for the company.
Lee LeFever, Founder of Common Craft -
"Working with clients on custom videos is a big part of how we got started and now that we have the support of Switch, we’re excited to get back to our roots. They have the team and know-how to help us work with more clients and maintain the high quality productions that people expect from Common Craft.”
Andrew Angus, Founder of Switch Marketing-
"I have admired Lee and Sachi’s style since the first time I watched a Common Craft video and to have the opportunity to produce these videos in our own studio is so exciting and a real honor.”
Common Craft - Custom Video Page:
Switch Marketing - Blog Post
Background Information - Common Craft
Common Craft was founded in 2003 by Lee and Sachi LeFever in Seattle Washington. They were one of the first to create short web video explanations and their unique “Paperworks” style is recognized worldwide. Their ‘In Plain English’ series, which takes complex subjects and breaks them down into simple, fun and carefully crafted lessons, is what created such buzz around video explanations.
Common Craft’s most recognized video, ‘Twitter in Plain English’ was featured on Twitter’s homepage and since its creation in early 2008, it has gained more than 11 million views. Overall, Common Craft videos have been watched over 25 million times. Their custom video clients include Google, Intel, Ford, Dropbox, LinkedIn and more.
Background Information - Switch Marketing
Switch Marketing and Communications Limited was founded in 2006 by Andrew Angus.
He discovered that many businesses have a great need for explanatory videos whether it's to explain how their website works, how to use their product(s) or service(s) or to train their staff on new initiatives. Knowing that Common Craft was the largest player in explanatory video, Andrew joined the Explainer Network as a founding member.
Since that time Switch Marketing has grown from a one man show to a successful company with nearly 20 employees including business staff, animators, script writers, project managers and an advisory board. They are located in Collingwood, Ontario Canada and their client list includes Microsoft, The United Nations, Pearson Education, TweetUp, Brown-Forman, Discover Card, Alnylam Pharmaceuticals, TheLadders and The Canadian Government.
Switch Marketing & Communications Ltd.
877.297.6090 ex. 706