DBG’s Research and Design Division Rolls Out Innovative Interactive Video Product: The Scene Stealer

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Proprietary media player is first in a series of multi-screen releases from the DBG Innovation Lab

Digital Broadcasting Group (DBG; http://www.dbg.tv), the full-service digital network specializing in the original production and distribution of branded video content across the Internet and other digital media, today unveiled the “Scene Stealer,” an innovative proprietary video ad unit released from The DBG Innovation Lab, the research and development division of DBG charged with pushing the boundaries of DBG’s digital media offerings.

“DBG has led the video marketplace through innovation, providing TV advertiser’s unique content and distribution opportunities across The DBG Video Network,” said DBG’s COO Rick Kleczkowski. “The Innovation Lab is rolling out engaging digital products across our network that allows advertisers the ability to best leverage a consumer dialogue online.”

The Scene Stealer is a new video In-Page ad unit designed to entice viewers to engage and interact with its content. Designed with consumer interactivity at its core, once engaged, the Scene Stealer expands to full screen and allows users to choose between multiple videos, share clips of the videos on their social networking profiles (e.g., Facebook, Twitter, MySpace), e-mail content to a friend, or click through content, directing them to the advertiser’s Facebook fan page for more information.

“Savvy advertisers realize that consumers want complete control of their entertainment mediums – they want to be able to interact and share content with their friends at the click of their mouse,” said Damon Bethel, EVP of Business Development and Strategic Planning at DBG. “The interactivity of the Scene Stealer enables advertisers to transform passive consumer targets into brand advocates, and gives them the measurement metrics needed to validate their return on investment.”

The Scene Stealer is one of many exclusive video offerings developed by The DBG Innovation Lab, which is actively working on a multitude of multi-screen formats.

About Digital Broadcasting Group
Digital Broadcasting Group (DBG, http://www.dbg.tv) distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 152 million monthly unique visitors, The DBG Video Network distributes advertisers’ pre-roll inventory as well as other longer form video content across the 2,500 sites and properties that are within the network. DBG’s award winning in-house production team produces original programming that aligns with a brand’s communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with award winning writers and producers Joseph Gomes and Gregg Backer.

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