Saksoft Launches Customer Loyalty Management Framework

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Product designed to improve Customer Retention!

Saksoft Inc., the preferred partner for Information Management to successful companies around the globe announced the launch of Prima, a Customer Loyalty Management System designed exclusively for the Banking and Financial Services Industry. Prima allows users to define loyalty programs at multiple levels such as customer and products so that promotion programs can be tailor-made to reward loyal customers of the financial institutions.

Traditionally, loyalty systems have been product centric and limited to only the product transaction systems. However, Prima is designed for a Pan-banking implementation allowing customers to define programs on different products across the bank and then holding the points at the customer level. This enables the bank to reward the customer based on Total Relationship Value.

Speaking on the launch, Mr. Aditya Krishna, Founder & Managing Director, Saksoft Group said “Our product Prima stands out in the market as a Pan-Banking Customer Loyalty Management System, and offers unique and differentiated features to build manage and grow customer loyalty. Prima will help position Saksoft as a value added player in the Customer Loyalty Management space and help acquire new customers across all regions.”

“One of the biggest marketing challenges faced today is not only reaching out to new customers but also keeping the existing customer base intact. With Prima, banks and financial institutions can reward their customers across products, contact channels and purchase behavior, thereby enhancing the customer interaction and life time value. We are in discussions with leading core banking and credit card system integrators and technology platform providers” said Mr. Naushad Ahmed, Executive Vice President, Saksoft.

About Saksoft:

Saksoft is an Information Management specialist company with a CMMI Level 5 accredited quality system. Established in 2000, Saksoft has operations in nine locations worldwide, including the US, UK, Singapore, Germany and India.


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R Sampath
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