Baby Loves Disco Lemonade Tour 2010 Visits 45 Cities in 4 Months: H&M Sponsored Tour Benefits Alex's Lemonade Stand

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Baby Loves Disco (http://www.babylovesdisco.com) takes to the road this fall to celebrate life and lemonade. It's the first-ever national tour for Baby Loves Disco, offering an internationally acclaimed mix of music, dancing and fun-filled activities for parents and their young children. The party lands in more than 45 cities during July through November 2010, touching down in nightclubs, children's hospitals, shopping malls and schools across the United States. It's a super-dance-party special mission to spread awareness and raise money for Alex's Lemonade Stand Foundation (http://www.alexslemonade.org), a nonprofit organization devoted to finding a cure for all childhood cancers. The Baby Loves Disco Lemonade Tour 2010 is presented by trendy fashion retailer H&M (http://www.hm.com).

Baby Loves Disco (http://www.babylovesdisco.com) takes to the road this fall to celebrate life and lemonade. It's the first-ever national tour for Baby Loves Disco, offering an internationally acclaimed mix of music, dancing and fun-filled activities for parents and their young children. The party lands in more than 45 cities during July through November 2010, touching down in nightclubs, children's hospitals, shopping malls and schools across the United States. It's a super-dance-party special mission to spread awareness and raise money for Alex's Lemonade Stand Foundation (http://www.alexslemonade.org), a nonprofit organization devoted to finding a cure for all childhood cancers. The Baby Loves Disco Lemonade Tour 2010 is presented by trendy fashion retailer H&M (http://www.hm.com).

Birthed five years ago in a Philadelphia nightclub, Baby Loves Disco grew into an international phenomenon as an afternoon dance party featuring real music spun and mixed by real DJs blending classic disco tunes from the ‘70s and ‘80s. True to its trademark style, the party will continue for the Baby Loves Disco Lemonade Tour 2010, as thousands of parents, grandparents and kids bop and play at venues of all kinds. Visit http://www.babylovesdisco.com/events for the regularly updated Tour schedule:

AT THE CLUBS. From Ruby Skye in San Francisco to Le Poisson Rouge in NYC, Baby Loves Disco was born in the clubs and will return to some of the country’s hottest spots. In the great “Saturday morning is the new Saturday night” tradition, Baby Loves Disco’s local teams will transform nightclubs into child-proof discos as toddlers, preschoolers and parents looking for a break from the routine playground circuit let loose for some post naptime, pre-dinner fun. As co-founder Heather Murphy Monteith says, “This is no usual kiddie event. We’re spinning tunes and creating a real club scene at each venue, while honoring the needs of children.”

IN THE MALLS. The Lemonade Tour steps out of the clubs and into the malls as part of a custom-made event that takes advantage of the space, the place and the vibe of some of America's most celebrated shopping destinations. Through a unique partnership with General Growth Properties and H&M, Baby Loves Disco will present these special “mall discos” entirely free to the public. All money earned through fountain change at the malls during the event month will benefit Alex's Lemonade Stand Foundation. Wristbands for these events, held in a roped-off open space which is transformed into a mobile nightclub, are available for free at the relevant mall's H&M store and are limited to four per family. The pilot BLD mall disco was hosted in March 2010 at the Woodbridge Center (Woodbridge NJ) and drew more than 1,500 fans.

‘ROUND THE WAY. In between the malls and the clubs, a scaled-down Baby Loves Disco sideshow will be presented at hospitals, schools and parks. As co-founder Andy Blackman Hurwitz notes, “Thanks in part to H&M, we are able to keep the show on the road and bring the disco to people who need it the most.” Children's Hospitals in Philadelphia, Cleveland, St. Louis and in other cities will participate in a Hospital Disco. Community Centers in Northern California, Salt Lake City & Tampa Bay will hold Outdoor Discos while setting up Alex’s Lemonade Stands and helping spared awareness. Other community based events and details will be announced in July as details are finalized.

ABOUT THE LEMONADE.
Alex's Lemonade Stand Foundation (ALSF - http://www.alexslemonade.org) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). 2010 marks 10 years since 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $30 million toward fulfilling Alex’s dream of finding a cure, funding over 150 research projects nationally.

ABOUT H&M -- Since the first store opened in Sweden way back when with their business concept of fashion and quality at the best price, H&M has grown to more than 2,000 stores in 37 countries - talk about expansion! All of their collections (including H&M's Kids concepts) combine a great sense of fashion, color and design with durability, safety, comfort and a price tag that lets you breathe easy. With all of the accessories in the stores you can outfit your kiddos from head to toe and still have cash left over for your own wardrobe (p.s. they have lots of clothes for mom and dad too!). And H&M is one of the most socially conscious and aware companies out there, which is why we love 'em! Stop by H&M today and get your kids ready for Back-to-School! For further information, visit http://www.hm.com. H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. In 2009, sales including VAT were SEK 118,697 million and the number of employees was about 76,000.

ABOUT THE DISCO – Baby Loves Disco (http://www.babylovesdisco.com) is the internationally acclaimed family dance party featuring classic disco tunes from the 70’s & 80’s, spun and mixed by A-list DJs, guaranteed to get those little booties moving and grooving. Baby Loves Disco is a community-building enterprise, as parents and kids meet their friends, enjoy good times with family and dance and play to stay fit. In each Baby Loves Disco city, the party will take on a local flavor and welcomes people from across the social spectrum, all sharing good times in a child-honoring, parent-pleasing environment.

Started by Philadelphia mom Heather Murphy Monteith, Baby Loves Disco was created as an alternative to the prepackaged world of entertainment for young kids.“We’re parents. We’re always looking for something new and different to do with the kids that we can enjoy too,” says Murphy, whose lifestyle was changed when she gave birth to her now four year old son Max. The monthly event, which started in Philadelphia, was selling out the popular nightclub Fluid on many a Saturday afternoon, and caught the eye of music producer, Andy Blackman Hurwitz. Andy helped bring the party up to New York in fall 2005. “My kids had a blast, but the real bonus was that my wife and I had a great time too,” said Hurwitz, founder of Ropeadope Records and father of three young boys. Since its founding, toddlers have taken over nightclubs in dozens of U.S. cities as well as internationally, including Beijing, Dubai, London, Warsaw and Tokyo. Baby Loves Disco has been celebrated and documented through hundreds of news articles, television features and thousands of parenting social networks.

Baby Loves Disco inspired a spin-off record label, Baby Loves Music, which has released the award-winning Baby Loves Music series: Baby Loves Jazz, Baby Loves Hip Hop and Baby Loves Salsa CDs and books. In fall 2010, producer Hurwitz will release Baby Loves Disco: The Original Soundtrack featuring tunes spun by noted DJ King Britt. Visit http://www.babylovesmusic.com for more information.

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Beth Blenz-Clucas

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