“We’re thrilled to work with the MTA and to present the iconic New York subway map in a way never seen before,” said David AvRutick, President & CEO of Charleston, SC-based Folbot
New York, NY (PRWEB) July 20, 2010
Folbot, the highly regarded 77-year-old American folding kayak manufacturer, has collaborated with the New York Metropolitan Transportation Authority (MTA) to launch the New York MetroBoat, an expedition quality folding kayak that can be easily transported on a subway, bus or train and stored in an urban setting.
The boat will debut on Governors Island during City of Water Day (http://www.cityofwaterday.org) on July 24. “Paddlers are returning to the New York City waterfront in record numbers to enjoy the city’s unique paddling opportunities. The MTA transit services are terrific ways to connect with these resources. We are delighted to work with Folbot to help bring the excitement of the NY Transit System to kayakers everywhere,” said Mark Heavey, MTA’s Chief of Marketing & Advertising.
Especially designed under license for the MTA, the MetroBoat is a unique version of Folbot’s popular and portable CitibMt (pronounced “CityBoat”). The kayak’s eye-catching deck is covered in the newly redesigned New York City subway map. The deck is printed using a novel process that permanently infuses the dyes into the fabric.
With the recent revitalization of urban boathouses and the addition of new boat landings in the nation’s cities, kayaking has grown in popularity from New York to Portland. The idea for the MTA MetroBoat was the brainchild of local paddler, journalist and environmentalist Erik Baard, who helped connect Folbot and the MTA. Baard is the founder of the Long Island City Community Boathouse – which offers free kayaking to all New Yorkers – and was the progenitor of City of Water Day. He paddles an orange Folbot Yukon.
Weighing in at 24 pounds and measuring 10 feet when assembled, the kayak can carry up to 210 pounds. The boat fits completely into Folbot’s 35-inch high backpack, making it easy to carry onto any of MTA’s subways, buses or commuter railroads. Visit http://www.folbot.com/kayaks/metroboat for details. See a Folbot assembled and paddled at http://www.youtube.com/watch?v=EAxzQWhaaZQ.
“We’re thrilled to work with the MTA and to present the iconic New York subway map in a way never seen before,” said David AvRutick, President & CEO of Folbot. “Folbot is incredibly excited to help New Yorkers use public transportation and hit the waterways in style.”
The newest boat in the Folbot fleet, the MetroBoat, will be sold at the MTA’s New York Transit Museum stores at Grand Central Station and in Brooklyn Heights, on the New York Transit Museum store’s website (http://www.transitmuseumstore.com/museum/) and on Folbot’s website (http://www.folbot.com). The MetroBoat retails for $1,295, comes with a lifetime warranty and can be ordered at http://www.folbot.com or by phone (800.533.5099).
Folbot, the world’s longest continuously producing folding kayak manufacturer, was founded in England in 1933. It became the first North American manufacturer of folding kayaks when it relocated to New York in 1935 and finally settled in Charleston, SC, its current home, in 1953. Known for its quality manufacturing and lifetime warranty, Folbot now offers eight models to accommodate all varieties of paddlers and uses. All Folbots are warranted for life and handcrafted in the USA.