‘Hug Your Kids Day’ Goes Global – As Pfizer Sponsors ‘Yakap’ Holiday in Philippines

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When is it the right time to take an American message global? When a major international corporation wants to help spread it to the other side of the world. That’s the lesson learned by Michelle Nichols, a sales veteran and renowned speaker on corporate work-life issues - and the founder of Global Hug Your Kids Day.

Living your work-life priorities - including hugging kids, spouses and other loved ones every day - helps you be more productive at work and happier in your life.

When is it the right time to take an American message global? When a major international corporation wants to help spread it to the other side of the world. That’s the lesson learned by Michelle Nichols, a sales veteran and renowned speaker on corporate work-life issues - and the founder of Global Hug Your Kids Day.

Last fall, when Pfizer Consumer Healthcare in the Philippines asked Ms. Nichols if they could promote her US-based holiday across their country, she knew it was time to think bigger, to think global. This week, as part of Global Hug Your Kids Day, the holiday was celebrated across the Philippines as “National Yakap Your Child Day” (“yakap” translates to “hug” in Tagalog). The pharmaceutical giant organized the campaign at the website Yakapable.com, where parents could pledge to give their kids a hug and a Clusivol vitamin every day.

The result? A resounding success, with more than 5500 families registered. “The campaign has been generating a tremendous amount of buzz and support among the target consumer (mothers) as evidenced by the number of ‘YakaPromises’ made on the website, and the robust activity we have been getting on the social networking site, Facebook,” said Neena Moorjani, a spokesperson for Pfizer.

The holiday was commemorated in 28 states last year, including 100 billboards in 17 major cities. It’s part of the Hug Your Kids Today movement, founded by Ms. Nichols in 2008 in honor of her son, Mark, whom she lost to brain cancer, at age 8 ½ in 1998. This year’s US events were canceled due to the illness of one of Ms. Nichols’ family members. Visit the Hug Your Kids Today video on YouTube.

“I’m so excited about the success of the Philippines’ Yakapable program,” said Ms. Nichols. “Hugging is universal. Living your work-life priorities - including hugging kids, spouses and other loved ones every day - helps you be more productive at work and happier in your life. We were sorry to cancel the US activities this year, but plan on being back next year, bigger and better, with Global Hug Your Kids Day on July 18, 2011.”

Ms. Nichols was the Savvy Selling columnist and podcast journalist for BusinessWeek.com for six years. She is also the author of “Hug Your Kids Today! 5 Key Lessons for Every Working Parent,” which was a finalist for the national Best Books Award. Ms. Nichols is a professional speaker and consultant on work-life strategies for sales, medical, and other high-impact professionals. She shows corporate leaders the bottom-line impact of helping their high-value employees prioritize their work-life issues. For more information on Ms. Nichols as a speaker, please visit: worklifepriorities.com.

For more information:

Michelle Nichols (775) 303-8201 or (877) 352-9684
hugs(at)HugYourKidsToday(dot)com

http://www.hugyourkidsday.com

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Michelle Nichols

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