"Wings revolutionizes online dating by using social media to replace unwieldy questionnaires with amazingly rich profiles and then instantly deliver highly-compatible matches," said Triangulate Co-Founder and CEO Sunil Nagaraj.
Palo Alto, CA (PRWEB) July 27, 2010
Triangulate, Inc. today announced that "Wings," the first data-driven dating application on Facebook, has been selected to be featured on the Facebook Application Dashboard. In addition, Triangulate also announced that they have secured funding from Trinity Ventures and Rick Thompson, Chairman of Playdom. The company has raised a total of $750,000 to bring Wings to market and to continue development on applications that capitalize on the marriage of analytics and social media.
Founded by three Harvard graduates in 2009, Triangulate helps social citizens use their own data to improve their lives, the lives of their friends, and the world around them. Wings is the first application available from the company.
Wings brings "one-click dating" to Facebook by removing the burden of profile-building. Wings uses an innovative social compatibility engine to find matches based on a user's online activities. Wings is one of only ten third-party applications selected to appear on the Facebook Application Dashboard. Facebook selected Wings because it utilizes Facebook data in new ways and incorporates Facebook's new payment system, Facebook Credits.
"Wings revolutionizes online dating by using social media to replace unwieldy questionnaires with amazingly rich profiles and then instantly deliver highly-compatible matches," said Triangulate Co-Founder and CEO Sunil Nagaraj. "We make it simple and fun for daters to convey an authentic picture of themselves in order to meet their ideal matches. Wings helps to connect the dots of a person's social world to make online dating effortless and accurate: characteristics from Facebook, comments from Twitter, movies from Netflix, and offline hangouts from Foursquare."
Wings capitalizes on two key trends in the social media landscape: first, online dating is on the rise, as 40 million Americans visit online dating sites each month. Second, people are spending more time on Facebook – more than 6 billion minutes every day.
"In recent months, we've seen social media data become ubiquitous, and Triangulate is perfectly positioned to leverage this new data set through applications such as Wings," said Patricia Nakache, General Partner with Trinity Ventures. "Their proprietary engine and algorithms do all the legwork, so consumers don't have to. Dating just got much simpler."
The Wings social compatibility engine reveals trends and insights about a user's behavior and personality relative to his or her matches and relative to the general population. By opting in to connect their social accounts, people are immediately rewarded with insights such as what their circle of Facebook friends says about their online personality, and are then presented with compatible matches based on this social analysis.
While it is completely free to meet singles on Wings, daters can gain access to exclusive features and additional matches by using Facebook Credits. The service is available at facebook.com/wings
Founded by three Harvard graduates, Triangulate, Inc. empowers people to use their own data to make the world better. Its first product, Wings (http://www.facebook.com/wings), is dedicated to discovering who people are, what aspects of their personality are especially notable, and which matches fit them best because of these factors. The company’s patent-pending social matching engine leverages opt-in user social media activity to build deeper profiles and make more accurate recommendations. Triangulate is backed by top Silicon Valley investors including Trinity Ventures and Playdom Founder/Chairman Rick Thompson.