Simon Carter Celebrates Style Manhattan Chic

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Luxury party in the sky sets stage for next generation in men's design.

Simon Carter rocked the Manhattan skyline to celebrate the brand’s 25th Anniversary and entry into the North American market. The Atelier Sky Lounge, on the newly fashionable West 42nd Street, served as the venue for this by invitation only event. The address has become well known by New York trendsetters as high profile celebrities like Lindsey Lohan, Nick Lache, Eve, and CNN's John Roberts have called this luxury address home.

High above the ordinary bustle of the local street scene, 47 floors high to be exact, the crème de le crème of the fashion industry gathered to see the emerging trends in men's fashion. Hand rolled cigars, delectable bites, signature cocktails, scotch tastings, and a gelato bar all served on the cities highest outdoor rooftop lounge provided an evening of good taste, good style, and good fashion. The breathtaking view of a New York City sunset was the back drop and spot light for the Men's Spring 2011 collections presented at MRKETNY this week in Manhattan. Simon Carter was the show favorite.

After burning up the Red Carpet this season on every major entertainment award celebration, Simon Carter's signature London Chic lifestyle has become Hollywood’s elite brand of choice. High profile celebrities such as Jason Mraz, Alice In Chains, Adrian Grenier, Josh Sussman, Edin Gali, Crispin Glover, Russel Wetanson, Mike Inez, and Dennis Keene shined on one of the most important nights in their life with Simon Carter.

Grammy Nominee Dennis Keene wore the Simon Carter at this years event. " I am amazed at the design. quality, fit and simply how it made me feel. Simon seemed to know me and how to connect on a personal level."

With a fashionable lifestyle as the hallmark for this swanky celebration, international charity Dress For Success was the biggest winner. Bagir International, the host of the event and the exclusive clothing manufacturer for Simon Carter, provided support for the organization and donated tailored women’s suits from its private label collections. Bagir was joined by Bliss Spa®, Russian Standard Vodka®, Chambord®, Dalmore Scotch®, Cheryl’s Cookies®, Billy’s Bakery®, All Night Invite.com, Jam Printing®, and 1800 Flowers® who all graciously provided support for this anniversary bash.

London Chic Simon Carter welcomed Manhattan Chic designer Jay Godfrey with an opportunity to give the market a first look at his new menswear collection. Up close and personal during the celebration, the evenings VIP’s were the first to experience Godfrey’s collection. Stunning models, which included rising male supermodel Zenel, were live at the event to showcase what jetsetters on both sides of the Atlantic will be wearing next season.

“Simon Carter is a quintessential brand for men everywhere looking to establish his own personal style, while Jay Godfrey is the perfect choice for a man with a refined taste looking to maintain his rebellious rock star youth,” says Tim Danser, Vice-President of Bagir International, represents both Simon Carter and Jay Godfrey in the USA.

About Simon Carter

Simon Carter, the “King of Cufflinks”, is known for excellent quality and great design with a touch of British wit. Simon retains the hallmarks of class and high fashion which are always London chic. West End by Simon Carter is retro cool, fun, and edgy while Simon Carter London is the modern gentleman’s brand.
Simon Carter has its flagship store in Covent Garden, London and boutiques in Toronto, Osaka and Tokyo and is also available globally in stockist such as Bloomingdales, Lord and Taylor, Selfridges, John Lewis, Brown Thomas and David Jones, and in a growing number of specialty stores worldwide. Simon Carter London and West End by Simon Carter clothing linesare manufactured in an exclusive partnership with Bagir International.

Carter has quickly become red carpet favorite in the USA outfitting Jason Mraz, Alice In Chains, Adrian Grenier, Josh Sussman, Edin Gali, Crispin Glover, Russel Wetanson, Mike Inez, and Dennis Keene

About Jay Godfrey

New York-based designer Jay Godfrey is the founder and creative director behind his eponymous collection of sleek, sexy and sophisticated designs. Perpetually inspired by the chic New York woman, Godfrey's goal as a designer is to meld the classic tailoring techniques of Savile Row with modern silhouettes and luxurious fabrics. The result is his distinctive contemporary collection of dresses and separates that accentuate the female figure.

Godfrey realized his dream of becoming a designer while working his first summer job at Hugo Boss. He studied finance at Montreal's McGill University in order to gain a grounding in business and accounting. Upon graduating, Godfrey headed to Wall Street and worked for Citigroup. While learning the finer points of finance, Jay's goal of designing a collection led him to Parsons School of Design. An internship with Oscar de la Renta fine-tuned the young designer's style and technique, and helped him determine the ultimate Jay Godfrey woman.

Having only been in business for a little over four years, Godfrey has quickly cultivated his signature aesthetic which perfectly lends itself to the fashion-forward and glamorous woman. The collection has caught the media's attention and has been featured in WWD, ELLE, Cosmopolitan and the New York Post. Godfrey's designs have also captured a loyal celebrity following and he is proud to have dressed Megan Fox, Eva Mendes, Jennifer Lopez, Kate Walsh, Taylor Swift, Blake Lively, Leighton Meester, Eva Longoria Parker, Angie Harmon, Zoe Saldana, Hayden Panettiere, Ali Larter, Eve, Carrie Underwood, Zoe Kravitz, and Kim Kardashian to name a few.

Last year ushered in new accolades for Jay Godfrey. Parsons the New School for Design presented the designer with the 2009 Parsons Alumni Achievement Award in recognition of his talent and recent accomplishments; in addition Godfrey appeared on America’s Next Top Model as a special guest designer, where he had the honor of dressing the contestants for a red carpet event. On the heels of his success in the womens business and his unwavering love for tailoring, Godfrey will launch a contemporary mens business in late 2010.

Jay Godfrey is sold in Barney’s, Intermix, Neiman Marcus, and Nordstrom, Harvey Nichols Hong Kong and Holt Renfrew as well as numerous luxury boutiques worldwide.

About Bagir International

Bagir is an exceptional designer and manufacturer of men’s fashion with innovation and technology. A triad of excellence receiving international awards such as The Queens Award for Innovation, and Israeli Ministry of Industry, Trade and Labor Award, Bagir is one of Europe’s largest suppliers of commercial men suiting. In addition to Simon Carter and M&S, Bagir provides tailored suits in Europe for fashion giants such as Kenneth Cole, Next, Patrick Cox, Moss Brothers, Hugo Boss, Balmain, Burton, Belissimo and has its sights on the US market. Bagir is a leader and multiple patent holders in textile innovations, and designs. With technology innovation as a building block Bagir continues to be a juggernaut by turning their focus wholeheartedly to fashion and design. With their London Design Center, Bagir continues being the leader of commercial fashion by leveraging their expertise of UK fashion and their collection archives to create fashion forward designs for all their global markets and divisions. Their London Design center was created specifically to assist all divisions’ capacity to produce quick response fashions, as trends forecast youthful fashion changes every three to four months.

About Dress for Success

Dress for Success, an international non-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 100 cities in the U.S., Australia, Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 550,000 women work towards self-sufficiency.

To learn more about Bagir, Simon Carter and Jay Godfrey contact:

Tim Danser
Vice- President
Bagir International
499 Fashion Ave
New York, NY 10018
212.560.9650

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