In Tough Times, Artists Find Alternative Ways with Which to Sell and Promote Their Artwork

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Alternative Ways To Sell Art: Social Networking Site is the New Trend

"For an artist who's trying to market his/her art, this is a great place to start," Says Sandra Collins, Gorjeio's member.

Artist Sofia Woods from Oakland-CA is doing all the right things to promote herself as an artist. She has a website and a blog. She is also a member of , a social networking site powered by artists from around the world. Still, finding outlets and prospective buyers for her artwork remains a challenge. "I'm trying to do as many events as I can and to promote myself as best I can, but it's very competitive," she says. "It's one of those things you have to get your name in as many places as you can and participate in as many activities as you can to get people to recognize the work that you do."

Evandro Gotesman, a Brazilian photographer faces a similar situation. He sells photos at Embu Art Fair (Sao Paulo-Brazil), but he has not found a way to promote his artwork to a larger market. Until now, that is. is a platform that might serve as the catalyst to promote artists like Sofia and Evandro . Much like a canvas, Gorjeio allows artists to show their work to an audience, one that would not have had an opportunity to hear or see talent from all over the world. But seeing is just the first step. Gorjeio also allows customers to actually purchase original artwork and prints. was launched a year ago with big name artists like Dale Peckham, Gary Coleman, Dalibor Moyzes, Jason Fairchild, Tony S. and Canadian artist Alisha Fisher Today, gorjeio provides a channel through which art galleries, art dealers and collectors alike, can display their collections as well as divulge any upcoming event. It is no wonder that has become one of the fastest growing social networks for artists. Gorjeio makes it easier for artists to network using their profile. Profiles are interactive. Users have the ability to embed video, photos, podcasts and much more. Users can also distribute content to other art professionals connecting via live chat, classifieds, polls, blogs, groups, and even a forum.

"For an artist who's trying to market his/her art, this is a great place to start," Says Sandra Collins, Gorjeio's member. You can visit gorjeio at

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Antonio Maranhao
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