Facebook Users are Looking for Games that Need Less Long Term Commitment, Says Sony Ericsson

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Sony Ericsson's new free online pinball game could be just what casual gamers are looking for on Facebook as many top applications that require a long term commitment are starting to lose their appeal.

Sony Ericsson's new free online pinball game could be just what casual gamers are looking for on Facebook as many top applications that require a long term commitment are starting to lose their appeal.

According to insidesocialgames.com, eighteen of the top twenty-five Facebook games have lost monthly active users for July 2010, most of which involve becoming part of a virtual society. Looking after land or animals may have been the hype of last year but these figures suggest that users may be looking for quick and easy games that can be played without hours of dedication.

The internet pinball game, called Emusicon Pinball, is quick and easy to play and offers people the chance to compete against their friends' high scores. It can be found by clicking the tab on the Sony Ericsson Facebook page. However, just because it's a mini game with an average playing time of one to three minutes that doesn't mean users can't interact with Facebook friends as much or as little as they want.

Emusicon Pinball allows users to see if their friends are better or worse players than them, therefore setting an irresistible, but non-time consuming, challenge from the very start. From the first time a user a generates a score on this computer pinball game, they will be able to see which other friends have already played thanks to the leader board displaying the top six highest scores in that player's friend network.

With just a couple of clicks, players can invite their friends to play, challenging them to beat their highest score. If players get a score they are proud of, they can boast to friends by posting the results straight to their wall, a feature that can be used to encourage others to compete for the top spot on the leader board.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "Facebook users who like to play games appear to be getting tired of committing to applications by having to look after them every single day. Mini games like the new Emusicon Pinball game from Sony Ericsson can be played in just a couple of minutes but users who want interaction can compete against friends. The ongoing challenge and the element of interactivity with friends are both important features but the new trend for Facebook could be leaning towards non-time consuming games."

For more information, please visit http://www.sonyericsson.com.

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